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ColorProof Transforming Ocean-Bound Plastic Into Packaging
ColorProof Color Care Authority is announcing that it will begin to produce ColorProof plastic bottles using 10% ocean-bound up-cycled plastic, transforming ordinary waste into an extraordinary solution.
The Grooming Lounge Caters to Men In Person and Online
With two locations greater Washington D.C. area, The Grooming Lounge combines the comfort and atmosphere of a classic barbershop with the services and products of a modern man's spa.
How to Write your 2018 Salon Marketing Plan
Now that the page has turned on the calendar, it's time to start planning and enacting your marketing efforts for 2018. SalonTarget offers you some tips to get you started.
Salon Today Recommends: Become a 6-Figure Stylist, Boost Your Bottom Line & Aveda’s Full Spectrum Demi+ Line
Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.
Sponsored by Aveda Means Business
Novvo Etopa Debuts Universal Profit-Enhancing Shelving System for Retail
Novvo Etopa has debuted a new universal retail shelving system that includes a brand new Luxe Retail Shelving Unit as well as LED Lit Headers.
How-To Combine Salon Service & Retail Sales Techniques
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
by Anne Moratto
2018 Salon Today 200: Retail and Merchandising
On the 8th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who rally around retail, creating beautiful displays and enticing promotions, as well as answering clients' needs with education and recommendations.
by Stacey Soble
Salon Today Recommends: Recruiting Students, Maximizing Your Color Business & Retail Tips
At SALON TODAY, we're always on the lookout for best practices and how-to case studies from salon owners on making business more efficient and profitable, and encourage our community to search for and share solutions. Here is a collection of success stories recently added to the Aveda Means Business blog. This series covers hiring strategies, strengthening retail with new promotion ideas, and helping staff grow color revenue.
Sponsored by Aveda Means Business
You Say You Want a Revolution?
With his latest eye-opening blog, Eurisko's Leon Alexander gives owners advice on the future of the industry--cleverly organized by Beatles' titles.
Joel Warren Partners with Saks Fifth Avenue to Create The Salon Project
As he launches The Salon Project within Saks Fifth Avenue, Joel Warren designs a salon concept the elevates hairdressers as artists and gives them more control over the client appointment, treats the client to a more serene, bespoke seamless experience; and streamlines systems allowing for more business growth.
by Stacey Soble
The Experiential Power of Beauty
In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.
Nick Arrojo's 12 Tips for Cutting Through the Amazon Jungle
In a series of frank dialogues with owners and stylists around the country, Nick Arrojo gets to the bottom of how salons can compete in today’s crazed retail world.
by Stacey Soble
STAMP 2017: Interlocks' Merchandising Display
The team at Interlocks creates a travel-inspired merchandising display to introduce clients to Kerastase, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: ID Salon's Philanthropic Campaign
ID Salon launches an anti-bullying campaign with a video where team member shared their stories, an in-salon retail campaign and a live auction. The campaign earns it a STAMP 2017 award.
by Stacey Soble
Share Your Business Know-How with This Fun Beauty Pulse Poll
With Salon Today's third installment of Beauty Pulse, a salon owner poll, we're checking up on salons' plans for a business holiday season.
Learn How to Cut Through the Amazon Retail Jungle
Salon Today's cover owner Nick Arrojo to coach beauty pros how to cut through the Amazon jungle and ensure retail success in a class at the Goldwell Academy in Santa Monica, California, August 28.
Tom Nelson Joins The Kirschner Group, Inc
The Kirschner Group, Inc, a worldwide, sales and merchandising organization, representing manufacturers in the professional hair, skin and nail industry, recently announced the addition of Tom Nelson to their Canadian sales team.
by Anne Moratto