The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
by Stacey Soble
Salon Today Recommends: Recruiting Students, Maximizing Your Color Business & Retail Tips
At SALON TODAY, we're always on the lookout for best practices and how-to case studies from salon owners on making business more efficient and profitable, and encourage our community to search for and share solutions. Here is a collection of success stories recently added to the Aveda Means Business blog. This series covers hiring strategies, strengthening retail with new promotion ideas, and helping staff grow color revenue.
December 4, 2017
Sponsored by
2 min to read
At SALON TODAY, we're always on the lookout for best practices and how-to case studies from salon owners on making business more efficient and profitable, and encourage our community to search for and share solutions. Here is a collection of success stories recently added to the Aveda Means Business blog. This series covers hiring strategies, strengthening retail with new promotion ideas, and helping staff grow color revenue.
As a salon owner you want positions in your salon to be filled with solid, good candidates. Susan Haise, owner of the Institute of Beauty and Wellness and six Neroli salons; Anne Skubis, director of marketing at the Aveda Institute Tucson and Gina Polce, director of human resources at Douglas J Companies offer their tips on how to attract stylists who are passionate about the business and will fit in with your salon’s culture.
The Age of Hair Color: Are You Maximizing Opportunities?
For a busy stylist, it’s easy to get stuck in a rut of cutting and coloring all day long, without giving much thought to best profit practices like a better consultation or a focus on add-on services.
But what if you shifted the spotlight of your business onto your color clients? How would your revenue change? How could you maximize color dollars? Alberto Rossell-Davis, director of hair color sales and education for Aveda, shares tips on elevating your hair color business to achieve personal and professional goals.
Weathering the Storm: Picking up the Pieces After Hurricane Harvey
In late August, Hurricane Harvey blew through Houston, flooding the city and leaving thousands of people homeless. In this story, Josephine’s Salon and Spa owner Vivian Yeh dealt with mold and water that came up to the back of her styling chairs. One of her salons needed a full construction to replace the floors and repair the walls. Even though Yeh felt helpless and hopeless, she took action to keep her business running. Read about her journey.
Is your salon running the same old promotions every month? Do you feel like everyone needs something new and fresh to ramp up their passion for products? The five ideas below have proven successful and inspirational to the stylists at these salons. Get inspired by their approaches to retailing.
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Success Grown from Within
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How Salon Leaders Can Process the Pain and Lead Forward When a Team Members Leaves Unethically
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How AI Is Closing Revenue Gaps for Salons and Spas
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Sponsored by Zenoti
The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
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Five Revenue Leaks Hiding in Your Salon
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The Heartbeat of Zandi K's Success
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
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Rethinking Retail in the Era of E-Commerce
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
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The Harper Ellis Hair Co. Certification Program Teaches Stylists a Smarter, Safer Way to Install Extensions
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
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The Micro-Salon Blueprint: How Kat Scott Quadrupled Income by Maximizing Her Suite
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
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