MENU
SEARCHSalon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.
Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Check out our summaries that link back to the full articles.
Learn how one master colorist produces $500,000 in retail and service revenue each year behind the chair—without an assistant. Get one simple tip to boost your bottom line; hear what you can expect at Serious Business 2018; get more info about Aveda’s new Full Spectrum Demi+ Line; and see what one salon does to show client appreciation.
This month's stories on avedameansbusiness.com are:
In the past 15 years, technology has advanced in all areas of our lives. Beauty products have also continued to advance with technology and new formulas—especially hair color.
For the past two years, scientists at Aveda have been researching and formulating a new demi line to meet their colorists’ and clients’ needs. Fifteen years ago, Aveda’s last demi line—Full Spectrum Deposit Only Color Treatment—was released. Now, it’s time for Full Spectrum Demi+, which rolls out in early spring 2018.
The new line improves hair’s shine with certified organic kukui essential oil in combination with certified organic castor and jojoba oils. A customizable processing time is another improvement Full Spectrum Demi+™ boasts. Depending on the end result desired, colorists can choose to process five minutes with a five-volume developer (full processing time for a sheer tonal result) or up to 20 minutes with a 10-volume developer for more opaque gray blending.
Learn more about the features and ingredients by visiting this story on avedameansbusiness.com.
Laser Focus Brings Six-Figure Success
Denise Deering has been working as a colorist at Jutt Salon in Palo Alto for 23 years and produces $500,000 in retail and service revenue each year behind the chair —without an assistant. And for the past 16 or 17 years she has taking home a six-figure salary. All of this didn’t happen overnight though, she says she’s “learned through her mistakes.” Deering has certain rules for pre-booking, retail, and employs good habits and a routine. Here are some of ways she is successful; see if these work for you too.
Negotiate Credit Card Rates and Save Big
World Class Financial Services offers financial support to the salon and spa industry with accounting, benchmarking and analysis of financial statements. One of the areas in which they help with are credit card fees, which can range a full percent or more, and it is an area Founder Jim Pacificio and his team consistently negotiate for their clients.
Pacifico says he’s worked with Chase bank over the years to get his client’s charges down to less than 2 percent. “You can always go to the credit card company and negotiate,” he says. Learn more about how you can successfully reduce other benchmarks in your business.
Brenda Lee Caraballo and Jen Perlman have owned As You Like It Salon in Mary Esther, Florida, for 20 years. To thank their many long-time loyal guests they hold an annual guest appreciation event.
This year, they sold $13,000 in gift certificates and $16,000 in retail. Adding in the spa series packages sold, the total for the event this year was $35,000. This event is an extraordinarily busy day for the salon—read more about the deals they offer and their marketing strategies.
Every year at Serious Business, attendees are presented with a new theme. Last January, attendees were asked, “Will You?” as speakers and breakout sessions honed in on will, and how to maintain motivation.
For the January 14-15, 2018 event, the “Will You?” theme has evolved into “Pivot: Make Your Move.” Owners will be pushed to act upon plans rather than just make them. In this article, see this year’s lineup of mainstage speakers who will cover a wide variety of relevant topics for owners and managers. Also, learn who will be speaking off the mainstage in the breakout sessions.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
