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SEARCHSalon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.
Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Check out our summaries that link back to the full articles.
Learn how one master colorist produces $500,000 in retail and service revenue each year behind the chair—without an assistant. Get one simple tip to boost your bottom line; hear what you can expect at Serious Business 2018; get more info about Aveda’s new Full Spectrum Demi+ Line; and see what one salon does to show client appreciation.
This month's stories on avedameansbusiness.com are:
In the past 15 years, technology has advanced in all areas of our lives. Beauty products have also continued to advance with technology and new formulas—especially hair color.
For the past two years, scientists at Aveda have been researching and formulating a new demi line to meet their colorists’ and clients’ needs. Fifteen years ago, Aveda’s last demi line—Full Spectrum Deposit Only Color Treatment—was released. Now, it’s time for Full Spectrum Demi+, which rolls out in early spring 2018.
The new line improves hair’s shine with certified organic kukui essential oil in combination with certified organic castor and jojoba oils. A customizable processing time is another improvement Full Spectrum Demi+™ boasts. Depending on the end result desired, colorists can choose to process five minutes with a five-volume developer (full processing time for a sheer tonal result) or up to 20 minutes with a 10-volume developer for more opaque gray blending.
Learn more about the features and ingredients by visiting this story on avedameansbusiness.com.
Laser Focus Brings Six-Figure Success
Denise Deering has been working as a colorist at Jutt Salon in Palo Alto for 23 years and produces $500,000 in retail and service revenue each year behind the chair —without an assistant. And for the past 16 or 17 years she has taking home a six-figure salary. All of this didn’t happen overnight though, she says she’s “learned through her mistakes.” Deering has certain rules for pre-booking, retail, and employs good habits and a routine. Here are some of ways she is successful; see if these work for you too.
Negotiate Credit Card Rates and Save Big
World Class Financial Services offers financial support to the salon and spa industry with accounting, benchmarking and analysis of financial statements. One of the areas in which they help with are credit card fees, which can range a full percent or more, and it is an area Founder Jim Pacificio and his team consistently negotiate for their clients.
Pacifico says he’s worked with Chase bank over the years to get his client’s charges down to less than 2 percent. “You can always go to the credit card company and negotiate,” he says. Learn more about how you can successfully reduce other benchmarks in your business.
Brenda Lee Caraballo and Jen Perlman have owned As You Like It Salon in Mary Esther, Florida, for 20 years. To thank their many long-time loyal guests they hold an annual guest appreciation event.
This year, they sold $13,000 in gift certificates and $16,000 in retail. Adding in the spa series packages sold, the total for the event this year was $35,000. This event is an extraordinarily busy day for the salon—read more about the deals they offer and their marketing strategies.
Every year at Serious Business, attendees are presented with a new theme. Last January, attendees were asked, “Will You?” as speakers and breakout sessions honed in on will, and how to maintain motivation.
For the January 14-15, 2018 event, the “Will You?” theme has evolved into “Pivot: Make Your Move.” Owners will be pushed to act upon plans rather than just make them. In this article, see this year’s lineup of mainstage speakers who will cover a wide variety of relevant topics for owners and managers. Also, learn who will be speaking off the mainstage in the breakout sessions.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
