Top Shelf--From First Date to Forever: An Owner's Guide to Marketing Like a Matchmaker
Urban Betty's Chelle Neff reviews fellow salon owner Kati Whitledge's new book--From First Date to Forever: An Owner's Guide to Marketing like a Matchmaker.
Thriving in a Shifting Beauty Landscape
In this thought-provoking blog, Dr. Leon Alexander talks owners through the uncertainty of the times and how to emerge stronger, more relevant and better positioned for the future.
Why Reinvention is Non-Negotiable for Salon Owners in 2025
If you're stuck in a rut, feeling burned out or what made you successful in the past isn't cutting it anymore, Maria Fontana has a pep talk for the ages. And, she'll convince you now is the time to reinvent yourself.
Directory Showcases Brands Working Toward Sustainability
Are you searching for beauty brands that match your salon's commitment to the environment? Sustain Beauty Co's Ethical Brand Directory 2025 helps you research brands that prioritize the planet.
Free Earth Month Marketing Toolkit Available to Help Show Clients You Care
In time for Earth Month, Sustain Beauty Co. publishes its second Marketing Toolkit, which is packed with free resources, including more than 100 ideas for promotions you can use in April and beyond.
Beauty Professionals, It's Time to Take the Green Pledge
As Earth Day approaches, The Green Beauty Community Foundation and the Green Spa Network invite beauty pros to step forward and embrace sustainability through the Green Pledge--a powerful initiative designed by and for beauty industry leaders.
Navigating the Thrill of Change
Amy Pal is finding salon ownership exciting as she takes charge of her financials, embraces online booking and social media and mines the wisdom from the salon's client reviews.
Booth Rental to Commission: Rethinking Salon Ownership and Making Teamwork a Real Benefit
In her career, Mandy Pulse has worked as a stylist, owned a booth rental salon and transitioned it to a commission-based salon. In her story, she reflects on what she's learned through the process.
Engaging the Team in the Strategic Vision of the Salon
Salon Owner Fallon Helm shares how she turns the task of writing essays for the SALON TODAY 200 into an engaging invitation to her leadership team, involving them in planning for the future while rewarding their efforts at the same time.
Emerging Trends in Beauty and Wellness and How They Impact Your Insurance Needs
As both beauty and your business change, so do your risks and insurance needs. Gild Insurance looks at some of the emerging trends in the industry and shows you how those shape the kind of insurance you should cover.
Success at the Top: Thriving on Madison Ave.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
Sustainability in Isolation
According to a new survey, many beauty professionals feel shy about discussing sustainability, and unable to act in the face of perceived opposition from other owners, colleagues and guests.
by Stacey Soble
GlossGenius Debuts Product Innovations for Happier Clients and Staff
GlossGenius has announced new innovative Teams features, bridging the gap and challenging the notion that businesses must choose between delighting clients and empowering staff.
Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Why You Should Use Lease Consultation Services
The lease agreement is a long-term commitment that often favors the landlord, creating potential pitfalls for the tenant. Engaging a professional lease consultant can be a game-changer in this process.
Maximizing Salon Profitability: Strategic Approaches to Business Management, Financial Planning and Expansion
From operations to finances and growth strategies to culture, a comprehensive list of strategies to maximize your salon profitability.
Wella Company Names U.S. General Manager
Nathalie De Gouveia has been appointed to lead Wella Company’s largest market.