MENU
SEARCHAre you searching for beauty brands that match your salon's commitment to the environment? Sustain Beauty Co's Ethical Brand Directory 2025 helps you research brands that prioritize the planet.
The Ethical Brands Directory 2025 lists brands that have publicly available sustainability promises and earned third-party certifications regarding their sustainability efforts.
PIxabay
Consumers are prioritizing sustainability, which means so, too, are beauty businesses. In response, Sustain Beauty Co has created another industry-first resource, this time to assist time-starved beauty professionals as they research brand partners that also prioritize the planet. The Ethical Brand Directory 2025 lists beauty brands that have publicly available sustainability promises and third-party certifications is now available on the Sustain Beauty Co website for the beauty community to review.
“The 2024 Sustainability in the Beauty Industry Study echoed a theme common in previous years that salons and salon professionals want to see their partner brands also make changes,” said Valorie Tate, founder of Sustain Beauty Co. “This new resource is a way for us to celebrate beauty brands that are making changes, like our salons and stylists. It is not an endorsement or a certification of any sort. It is purely a resource that celebrates like-minded brands that have prioritized sustainability in some way.”
Previous research by SBCo into industry attitudes found 86% of those questioned wanted their existing brands to be actively working towards sustainability, while more than 50% said they’d switch brands if it was more sustainable, even if it were more expensive.
“Year after year we hear from salon owners and stylists that they do not want to carry the torch alone, but it’s important to approach this shared problem with some humility across the board,” added Valorie. “Not one company, or individual, in this industry is perfectly sustainable and we are a ways off achieving our goals. Many beauty brands, salon owners, school owners and stylists we speak to are nervous to mention efforts to edge toward being environmentally friendly for fear of being shamed for what they aren’t doing. This directory is not a name-and-shame exercise. It’s a resource to show which brands are prioritizing sustainability today and moving towards a better future.”
The Ethical Brand Directory 2025 is an amalgamation of information already available in the public domain, brought together to help professionals quickly identify how sustainable brands are becoming. It has joined the growing online library of resources published by Sustain Beauty Co that focus on how to become more sustainable and how to navigate the topic with clients. Beauty brands are invited to request a listing review on the Sustain Beauty Co website, where the team will review to confirm there is in fact a pledge for sustainability before adding your brand.
To explore further, visit https://sustainbeauty.co/pages/ethical-beauty-brands
About SBCo: Sustain Beauty Co was born with the mission to help identify authentic, credible and environmentally responsible brands that put stylists at the forefront of their purpose. All Sustain Beauty Co products must: 1) Reduce the footprint of consumables in our industry. 2) Empower artists to create beauty responsibly.3) Protect the stylist and the environment equally. 4) Come from ethical sources and responsible manufacturing facilities.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
