The Future of the Beauty Industry Requires Evolution
Our most thought-provoking blogger--Eurisko's Dr. Leon Alexander--is back with an argument that an evolutionary leap in beauty is causing us to rethink our current salon model, and evolve to a more dynamic, adaptive world.
Announcing the 2019 Salons of the Year
The first few rounds of judging for the 2019 Salons of the Year are complete and it's time to meet the 21 Salons of Distinction.
by Stacey Soble
Chicago's Charles Ifergan Builds Legacy Salon, Passes Leadership to New Generation
With three locations in Chicago, the Charles Ifergan Salon looks ahead at a transition of leadership as the founder turns over the reins of the company to the next generation--his children Olivia and Philippe.
Women in Leadership: Sheila Zaricor-Wilson
As Intercoiffure prepares for its Spring Atelier, its president elect prepares to take charge. With our Women in Leadership series, we connect with Sheila Zaricor-Wilson, who shares her history, her thoughts and her goals for her tenure.
Women in Leadership: Karen Gordon
As Cosmetologists Chicago prepares for America's Beauty Show in late March, our Women in Leadership series talks with the newest president of the association, Karen Gordon. In a candid interview, she shares her history, her thoughts and her goals for her tenure ahead.
Stylist Jamie Cress Shares Her Strategies for Driving Retail Sales
More than 50 percent of Jamie Cress's guests consistently purchase retail. In reviewing her retailing strategies, Cress shared an interesting tip for getting guests to share what they use at home, then she helps them edit their collection and supplement it.
by Stacey Soble
STYLIST SPOTLIGHT: Erica Keelen's Hair Love
Erica Keelen doesn't do things by halves. This artist, lady boss, and competition coach is building on the traditional salon model with passion and drive. Here's a peek at her journey.
by Anne Moratto
Salons of the Year: Deadline Extended to February 15!
SALON TODAY's Salons of the Year is a photo-based interior design competition where we encourage salons to submit the best images possible of their new spaces. Here are some tips!
by Stacey Soble
Salon Success Story: Improving Systems, Morale and Hiring with Coaching
In the midst of buying out her partner and becoming sole owner, this salon owner had seven employees walk out. She knew where she wanted to go with her business, but not how to get there, so she tapped into a coaching system,
by Anne Moratto
This Girl is on Fire: A Day in the Life of Odete Da Silva
After 25 years as a stylist, Odete Da Silva keeps herself competition-ready. Get a glimpse of a day in her life.
Tonya Jones Grows Her Business Through Community Grassroots Efforts
Tonya Jones expands her salon brand through involvement in community boards and by educating her stylists on the importance of local networking.
Paris Parker Designs a Communal Creative Space to Inspire its Team and the Industry
Above the newest Paris Parker location in New Orleans, Neill Corporation creates Studio 633, a communal creative space that can be used for photo shoots, education session, small events and business meetings.
by Stacey Soble
Harmonizing Salon Success
In a candid heart to heart, Sine Qua Non's Laura Boton touches on her musical background, as well as what inspired her to create a three-location salon company in Chicago and continues to drive her success.
STAMP 2018: Offering a VIP Program to Reward Your Clients
After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.
by Stacey Soble
STAMP 2018: Re-Branding Through Marketing Illustrations
Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.
by Stacey Soble
STAMP 2018: Get Clients to Watch Your Videos With Do-It-Yourself Video Tips
Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
by Stacey Soble
2018 STAMP: How Salon Rootz's Salon Videos Were Seen More Than 1 Million Times!
Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.
by Stacey Soble