
Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
After 25 years as a stylist, Odete Da Silva keeps herself competition-ready. Get a glimpse of a day in her life.

Odete Da Silva
Start following Odete Da Silva on social media, and you’ll see this Goldwell Color Zoom competitor, salon owner and hairstylist has been a star on the rise and the ascent isn’t slowing.
Just as she hits her 20th year as a salon owner and 25th as a hairstylist, Da Silva’s salon, Artistex in Westport, Connecticut, is expanding into a big space. Her long-term goal is to create an environment where people can be who they are in a family atmosphere while she helps them achieve their dreams.
The fact that she does all that while rockin’ out some amazingly creative hair is impressive.
❯ What time is your alarm set to wake you in the morning?
Usually my alarm is set for 6:00, but I wake up before it goes off.
❯ First item you like to cross off your to-do list?
I meditate for at least 10 minutes every day when I wake up. It helps my over-active mind stay focused through my intense day.
❯ How much time do you spend at the salon each day?
I live there. Many times I’m the first in and the last to leave. I like being at the salon alone to get things done or take time to think of what comes next.
❯ Biggest waste of time on a daily basis?
Worrying or becoming angry about things that don’t matter or are out of my control. They’re usually not worth the fight or energy it takes to stress over them.
❯ Who do you wish you could have lunch with?
Most have passed on, but if I had my way—Albert Einstein, Princess Diana, Vidal Sassoon, Alexander McQueen or Steve Jobs. Of the living, Ray Dalio, Anna Wintour, Warren Buffett and Madonna.
❯ What would surprise us about you?
I love cars, especially older cars or concept cars. There is an art to the design and craftsmanship in them that is often overlooked, that very much blends with science.
❯ Cat, dog, both, or something else?
One of my greatest loves was Skully. She was a Pit mix
that died in 2014. She helped me raise my boys as their protector, playmate, referee and my best friend. She is to date irreplaceable.
❯ How do you unwind?
I love to paint, but if I’m really vegging out, I make something awful like a yummy ice cream sundae and watch mindless TV.
❯ What career would you have if you weren’t a hairdresser?
Fashion designer. I almost was one! But in addition to my love of creativity, I love to be around people! I love socializing and helping people feel amazing!
❯ What would you tell your 18-year-old self?
Tomorrow will always bring change, so enjoy today’s ride while you can.
❯ What do want to come back as in your next life?
Wolverine. I’m a huge comics fan.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

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Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.

Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
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Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.

Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
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Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.