Marketing & Advertising

Paul Tate Joins Linkup Marketing on its New Mission

Paul Tate joins digital marketing and beauty branding agency Linkup Marketing.

Your Little Guide for BIG Spring Promotions

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Sponsored by Millennium Systems International

Sue Pemberton Shares Her Secret for Remembering Color Formulas!

Get the MIA app that color connoisseur Sue Pemberton used in her Facebook Live for free today!

Sponsored by Suretint

Memo Exclusive: An Interview with Roland Peralta, Co-Founder of Nutrafol

The men who co-founded and developed Nutrafol, Roland Peralta and Giorgos Tsetis, wanted to find something that would combat the causes of thinning hair without creating unwanted side effects.

AG Hair Named Among Canada's Best Managed Companies

This professional hair product company was recognized for excellence in business performance.

Five Rocking Retail Items for Festival Season

Prepping guests to look their best during rock festivals has become a cottage industry.  Here are services and retail items that will help them look like a rockstar all weekend.

How to Implement Gender-Neutral Pricing in the Salon

Two Chicago salons are gaining recognition for pricing based on hair length rather than gender. The system has proven to be not only socially impactful, but also business savvy.

The Youth Factor Cryo Facial

The Spa at the Dana Hotel in Chicago details their Youth Factor Cryo Facial, which uses cryotherapy to foster collagen production and make skin more firm and toned. Find out how the service is performed and how the spa markets it.

10 Simple Ways to Improve Your Salon's Profit Margin

Learn 10 important ways to improve your salon profit and keep your business from losing money.

10 Simple Ways to Improve Your Salon's Profit Margin

Learn 10 important ways to improve your salon profit and keep your business from losing money.

Sponsored by National Bankcard

8 Ways to Build a Better Salon Business

Want to learn how to improve your salon business? Build a successful future for your salon with these 8 tips to increase beauty salon revenue in 2017.

Sponsored by National Bankcard

A Salon Owner Reviews New Technology that Entertains and Educates Clients

In an exclusive interview with Salon Today, Emilio Cornacchione, co-owner of Pittsburgh's Izzazu Salon Spa and Serata discusses his experience with Smarter Lifestyle Network, a new technology that entertains, educates and markets to clients, while creating a new revenue stream for the salon.

Build Branding: Garrison's Barbershop Celebrates Robbie Burns Day With Single Malt Scotch

Described as "a modern take on a classic shop," Garrison's delivered on that promise with a celebration on Robbie Burns Day that blended modern marketing with old school barbershop culture.

The Top Tool To Grow Your Business, #Hashtags

If you tag it, they will come.

9 Wellness Trends Predicted for 2017 From Resort Spa Experts

What's in the trend forecast for the spa industry? Four spa experts from around the U.S. weigh in on which services and treatments will be in-demand for 2017 and which ones are ready for retirement.

Frank Gambuzza Thoughts On The Future Of Salon Ownership

MODERN reached out Frank Gambuzza to get his reaction to the closing of the Ted Gibson salon. In this article, Gambuzza shares his thoughts on the shift in the industry.

Learn How to Create Social Media Magic

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.