Marketing & Advertising

Frank Gambuzza Thoughts On The Future Of Salon Ownership

MODERN reached out Frank Gambuzza to get his reaction to the closing of the Ted Gibson salon. In this article, Gambuzza shares his thoughts on the shift in the industry.

Learn How to Create Social Media Magic

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.

Creating the Perfect Instagram Page & How to Get Re-grammed

MODERN SALON recently held a class at Redken Symposium called, "How To Get Re-grammed." Editor in Chief Alison Alhamed and Beauty and Fashion Director Maggie Mulhern offered up their top 9 tips on how to create the perfect Instagram page for beauty professionals.

Matrix Biolage R.A.W. Puts Strangers Together in the Shower to Promote Sustainability

Matrix's Biolage R.A.W. partnered with YouTube Lab and captured the reactions of two strangers taking a cold shower together, using new Biolage R.A.W. shampoo and conditioner, aiming to go green not only through products, but saving water and energy as well.

There's Only "Big Name" Education at ISSE Long Beach

The amount of education that is offered at the International Salon and Spa Expo (ISSE) is better than ever this year. Along with professional education classes in hair, nails, skin and business, there will be a number of stage presentations featuring the biggest names in beauty.

Sponsored by The Professional Beauty Association

Inspired Ideas: Bii's Community Networking

While community networking, Bii Hair Salon's James Gartner and Adam Swanlund learn the way to new potential clients is by offering fun hair services to their kids.

Studio Be Creates A Visual Impact

Four times a year, Studio Be Salon in Fort Collins, Colorado, organizes a photo shoot. Owners Ian and Beth Weber share the images from their fall shoot and talk about how they use them in their retail strategy.

Winter is for Multi-Masking

Repêchage’s new Fusion Collection of at-home products make it easy for clients to maintain healthy, hydrated skin at home in between facial appointments.

What You Need to Know About Snapchat Spectacles

Snapchat Spectacles just launched, but how does this social media gadget help stylists and salons?

Asandra Spa Lounge's Profitable Approach to Capacity Planning

By embracing a revenue management system from the travel and hospitality industry, New York's Asandra Spa Lounge has grown to two locations and more than $5 million in sales. Discover how co-owners Gene and Paul Frisco use capacity planning to keep the appointment books full.

The DOs and DON'Ts of a Great Salon Website

Rosy Software's Jim Bower is back with a blog full of top tips for building your own successful salon website.

8 Salon Decor Ideas to Enhance the Client Experience

From DIY wall art to WIFI password displays, here are eight simple decorating ideas from Pinterest that can go a long way in making clients feel pampered and inspired.

5 Questions for Sylvie Moreau, President of Coty Professional Beauty

While at Wella's International Trend Vision 2016 in Barcelona, we sat down with Sylvie Moreau, President of Coty Professional Beauty, to learn about how the newly developed pro beauty division (which include brands Wella, OPI, Kadus, Sebatian Professional, Nioxin and others), is working to unite all categories of beauty to empower women and diversify the industry.

5 Questions for Sylvie Moreau, President of Coty Professional Beauty

While at Wella's International Trend Vision 2016 in Barcelona, we sat down with Sylvie Moreau, President of Coty Professional Beauty, to learn about how the newly developed pro beauty division (which include brands Wella, OPI, Kadus, Sebatian Professional, Nioxin and others), is working to unite all categories of beauty to empower women and diversify the industry.

10 Salon Marketing Tips to Make Halloween Profitable (and Fun!)

Draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.

Try These 4 Steps for Holiday Retail Success

Tracy Liguori, Scruples co-president mar-keting/advertising, off ers advice for salons to build retail sales this season.

Expert Advice: Marketing Your Color Services

Marketing your color services in a media-savvy world boils down to beautiful hair and happy clients. Here, industry leaders share their favorite tools for marketing color services.