MENU
SEARCHPaul Tate joins digital marketing and beauty branding agency Linkup Marketing.
Paul Tate joins wife Valorie Tate to lead digital marketing and beauty branding agency Linkup Marketing on a new path to find and introduce new and innovative products and services to the beauty industry.
"We’ve made our name over the past eight years helping others discover their voice in the new digital age," said Linkup’s founder, Valorie Reavis-Tate. "Paul brings a new energy, knowledge and expertise to the table, which is exciting for new and existing clients. Both Paul and myself have a background in beauty, with a specialty in tech, but our real passion is to help the industry innovate and thrive."
Paul has a history of innovating as he held the reins at Shortcuts for 15 years, leading the move from paper books to software in the UK and North America. In early 2016, he took a back seat, bringing in the new Shortcuts general manager, Richard Wildey, to take on a more executive role. This allowed Paul the opportunity to be with his growing family and to turn his sights on new horizons for the industry.
"The most memorable times in my career have been centered around people and creating new and exciting opportunities for the industry. Shortcuts enabled me to help beauty businesses at a time when no one had an iPhone or could fathom ditching their paper books. Now it’s time to find and support a new wave of positive game-changers, and Linkup is uniquely positioned to introduce new concepts from the domestic and international markets," said Paul. "I will continue to work with Shortcuts as an executive consultant, but I’m looking forward to expanding our network and continuing to help salons and stylists."
About Linkup Marketing: Linkup Marketing is an online and social media marketing specialist focusing on search engine marketing, salon email marketing programs and social media marketing for salons and spas. Over the years it has evolved and now boasts a niche in market entry for international brands finding their feet in the domestic market in US & Canada. Blending commercial and technology-focused strategies with common sense and emotional intelligence, the team at Linkup never forget that the Beauty industry is ALL about the people. If you have any queries for the Linkup team check out the website www.linkupmarketing.com, email info@linkupmarketing.com, find them on facebook.com/linkupmarketing or follow them on Twitter@linkupmarketing
AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.
Timed to kick off New York Fashion Week, the intimate, artist-led event focuses on technique, storytelling, and the creative process.
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
