
The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
The Spa at the Dana Hotel in Chicago details their Youth Factor Cryo Facial, which uses cryotherapy to foster collagen production and make skin more firm and toned. Find out how the service is performed and how the spa markets it.

On the fourth floor of the Dana Hotel in Chicago is the Spa at Dana, a boutique spa that has designed the Youth Factor Cryo Facial, which utilizes cryotherapy to foster collagen production and make skin more firm and toned.
“We are the first spa to offer this type of cryotherapy in Chicago,” says Spa Director Emily McConnell. “Our team is engaged and excited to offer advanced treatments, which helps keep morale high.”
PROCESS: “Your esthetician will first cleanse your skin,” McConnell explains. “Then they will analyze the skin, exfoliate and perform extractions if necessary. Then, for four minutes, the esthetician will perform the cryotherapy portion of the treatment. This process uses CO2 and a powerful, low molecular weight hyaluronic acid serum to increase product absorption, stimulate the production of collagen and result in firmer, toned skin. The esthetician will then apply a series of serums that include advanced stem cell technology and perform a facial massage with an ice-cold cooling globe.”
WHO PERFORMS THE SERVICE: Licensed estheticians
SERVICE DURATION: 50 minutes
COST: $225
PRODUCTS USED: CooLifting Device and Priyana MD Skincare
NUMBER SOLD PER MONTH: 5
TARGET MARKET: “This treatment is especially great for guests that are 35 and older because it helps rejuvenate your own hyaluronic acid production, which slows down as we age. The only contraindication is pregnancy or if someone is nursing,” McConnell says.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

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Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
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After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

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