Using A.I. to Write Instagram Captions and MORE
Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.
by Anne Moratto
SALON TODAY 200: Social Media Is a Full Team Effort at Neroli Salon and Spa
When the team at Neroli Salon and Spa was stranded at home during the salon shutdown, Owner Susan Haise assigned them homework--they could attend a class, create a social media post or write a blog. Those practices have now become a habit that fueling the salon's digital content.
Slow Times Are Opportunities to Recruit New Clients
One NYC salon uses social media and salon apps to pull in people for a last-minute styling or deep-conditioning service.
What Is Clubhouse? How Salon Pros & Businesses Can Build a Following
This audio-chat app has the world talking, and there are some unique benefits for the salon industry.
5 Content Ideas to Capture Audience Attention on Social
As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.
3 Strategies to Avoid Customer Loss
Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.
10 Online Branding Strategies to Grow Your IRL Business
Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.
Authentic Messaging Wins With Clients – Both Current & Potential
As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.
3 Ideas for Connecting with Your Clients Virtually
Whether you're salon remains closed or you are open to limited capacity, clients are still seeking social connection and they love getting it from their favorite professionals at their salons. Blogger Samantha Georgson offers three ideas for connecting with your clients through Facebook groups.
This Stylist is Creating Her Own Social Media Content Challenges While at Home
KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.
by Jamie Newman
Tips to Attract Your Ideal Clientele
Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.
by Jamie Newman
SALON TOUR: D Anthony Salon, Nyack, NY
Take a tour of the D Anthony Salon in Nyack, NY and see it through the eyes of owner D Anthony.
LISTEN NOW: Interview with MODERN SALON Editor in Chief Alison Alhamed
MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.
10 Money-Making Tips to Make Instagram Your Side Hustle
Are beauty pros really making money on Instagram? Yes, yes and YES. Get the inside scoop and learn the top ten tips on what you have to do to make the platform work for you.
How to Run an Instagram Takeover for your Salon
Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.
Instagrammable Moments in 5 Easy Steps
Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.
by Zane Hagy
STAMP 2019: Whip Salon's Social Media Campaign Drums up New Clients
The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.
by Stacey Soble