Marketing & Advertising

Shortcuts Gets Social Sorted for Salons

Shortcuts launches a new monthly service that helps busy owners with their salon's social media posts.

Show Me the Money: How to Be Transparent with Your Pricing

Would you dare to post your service prices on your hair photos for your followers to see? Gina Bianca breaks it down—and has nothing to hide.

STAMP 2019: Be Inspired Salon Introduces New System that Removes the Client Confusion around Color Pricing

Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for complicated color services.

Your Best Business Asset is Your Face: How to Build Your Personal Brand

All beauty professionals need to cultivate a strong personal brand if they want to stand out--especially online. Find out why your face is the most important business asset you have and how to cultivate your own unique brand.

STAMP 2019: Tyler Mason's Clever Social Post Helps New Stylist Build her Book

Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and design a promotion.

STAMP 2019: RedBloom's Social Media Campaign Celebrates the Stories of its Most Interesting Guests

To further expand on the concept of getting guests to share their real-life style pics on Instagram, RedBloom Salon invited a few of them to a photo shoot and wrote blogs that shared their stories.

STAMP 2019: Jiva Salonspa Leverages Facebook to Celebrate Moms

Jiva Salonspa's Mominate Your Mom encourages guests to share the stories of their amazing moms, thereby creating meaningful interactions for optimal Facebook shares.

STAMP 2019: Ginger Bay and the Babbling Blondes Team Up on Mother's Day Influencer Program

Ginger Bay Salon and Spa in St. Louis find the perfect influencer partners to broaden their social media reach and drive in new clients for Mother's Day.

STAMP 2019: Urban Betty's Revamped Email Newsletter

Urban Betty's sleek, newly designed email newsletter attracts 19,000 subscribers, helping drive new appointments in the salon.

Grow Your Business with Automated Marketing

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Sponsored by STX

How to Handle a 1-Star Review

Getting a 1-Star review can be painful, but Lauren Bakos shows you how to manage your response carefully, and you may even turn that lemon into some traffic-driving business.

Grow Your Business with Automated Marketing

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Sponsored by STX

Tips for Targeting Male Clients this Father's Day

Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.

Instagram Creator Account Profiles Offer Tools to Help Influencers Better Work With Brands

Instagram has launched a creator profile tailor-made for influencers, and there are plenty of reasons why it might be worth making the switch from a business profile to a creator account.

Schedulicity Gives $10K Monthly Grants to Salon and Barbering Industry Professionals

Ok, listen up.  This is open to licensed stylists and barbers who post a video to Instagram with the hashtag #SchedulicityCares, explaining how the money would be used.

Phorest's Salon Summit Encourages Owners to Grow in 2019 with Key Business Advice

A cavalcade of top-notch business speakers at the 2019 Phorest Salon Summit in Dublin, Ireland, fire up the nearly 600 salon owners in attendees, preparing them to grow in the year ahead.

The 10 Most-Liked Photos from @ModernSalon this Week

The first week of 2019 has drawn to a close. See the most-liked posts from our Instagram from December 31-January 6.