
Pretty Posts, Real Risks: Social Media Safety for Salons and Spas
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.

As Editor in Chief, Alison Alhamed shapes the content and voice for MODERN SALON's social media platforms, digital channels and print magazine. Alison collaborates closely with salon professionals, top talent, brands and industry personalities to connect them with MODERN's community of readers and followers. As a beauty editor, public speaker and licensed cosmetologist, she is passionate about the professional salon industry.
Photographer: Roberto Ligresti
In this conversation with Chris Sulimay and John Palmieri of the Shop Talk Podcast by 124Go, MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial--and how all of MODERN SALON's platforms are designed to present real voices to the world of professional beauty.
She also shares tips for salons on marketing in the digital age and how to reach a broader audience. She also shares some of the latest social media lessons she is sharing with stylists around the country.
LISTEN NOW: HIT PLAY BELOW!
Originally posted on Modern Salon

As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.

Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest

The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.

A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.

In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.

Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.

Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.

Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.

This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.
Sponsored by Oribe

GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.

Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.

Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.