
Pretty Posts, Real Risks: Social Media Safety for Salons and Spas
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.

Don't get stressed about keeping up with your social media marketing; tap into AI to make it easier.
We've been talking about Artificial Intelligence (A.I.) as it relates to our professional salon industry for years, now. In early 2019, I wrote this article called, Stylists, Are Robots Coming for Your Jobs? not to whip myself up but to calm myself down. After hearing from Antony Whitaker, a salon owner, educator, author, and coach, I decided that, no, they are not going to create a robot haircutting machine anytime soon.
A year after I wrote this article, we had other things to worry about, and COVID crowded out my concerns around technologies that might compete for space on the salon floor.
Now, the articles about who will lose their job to artificial-intelligence chatbots pop up in my every social feed and instead of panicking, I am taking a "can't beat 'em, might as well join 'em" attitude. It's much less stressful if I think of myself as Tom Sawyer and A.I. is helping me paint my figurative fence.
Case in point: Instagram captions. We hear from beauty professionals that they can feel overburdened and burnt out with the demands of keeping up an active social presence. But with so many Apps that can automate posting, and allow you to schedule drafts, even plan out your first comment (and hashtags), A.I. can also lend a helping hand.
For instance, I asked ChatGPT to "write a dozen Instagram captions describing the joy of a new beauty school graduate " and here was the very serviceable result. These captions may not align with your brand, they may not even sound like you, but using A.I. helps you jumpstart your thinking and brainstrom when your brain is too tired to storm or create.

Robots aren't coming for your job, but they can be your new best friend.
"Feeling blessed and beautiful as I embark on my new career in the beauty industry! 💄✨ #beautyschoolgrad"
"A new chapter begins as a proud beauty school graduate! 💇♀️🎓 Excited to create magic in the beauty industry!"
"Radiating confidence and ready to slay in the beauty world! 💅🏽✨ #beautyschoolgraduate"
"Dreams do come true! So thrilled to start my journey in the beauty industry as a beauty school graduate! 💄👩🎓"
"Passion, determination, and a touch of glam! Thrilled to be a beauty school graduate and embark on my beauty career! 💋💄"
"From beauty student to beauty professional! Ready to shine in the beauty industry! ✨💇♀️ #beautyschoolgrad"
"The beauty industry is my canvas, and I'm ready to paint my way to success! 🎨👩🎓 #beautyschoolgraduate"
"Embracing my love for all things beauty as a recent beauty school graduate! 💄✨ Excited for what's to come!"
"I've got my diploma and my makeup brushes ready! So excited to start my beauty career! 💄🎓 #beautyschoolgrad"
"Starting my beauty career with a bang! Thankful for my time in beauty school and excited for the future! 💇♀️✨"
"Transforming my passion into my profession! Proud to be a beauty school graduate! 💄👩🎓 #beautyindustry"
"New beginnings, new adventures! So grateful to be a beauty school graduate and start my journey in the beauty industry! 💅🏽✨"
NOW, if you really want to dig-in and create captions and content that DOES align with your brand, with language that sounds like something you might have said or written, you can teach A.I. a bit more about you.
To create Instagram captions using A.I., you can follow these steps:
Gather a large dataset of Instagram captions that match the tone and style you're looking for.
Train a natural language processing (NLP) model using the dataset. There are several NLP libraries you can use, such as NLTK, spaCy, or TensorFlow.
Fine-tune the model using your own data to make it more specific to your Instagram account and audience.
Use the model to generate captions for your Instagram posts. You can provide the model with an image and have it generate a caption based on the content of the image or use a custom prompt to generate a caption.
Review the generated captions and choose the one that best fits your post. You may need to make some adjustments to ensure that the caption is appropriate and fits with your brand's tone and voice.
Post your image with the AI-generated caption and see how your audience responds. Use analytics tools to measure the engagement and adjust your caption strategy accordingly.
Final Words: Keep in mind that A.I.-generated captions may not always be perfect or completely match your preferences. It's important to review and adjust the generated captions as needed to ensure they align with your brand and voice.
Originally posted on Modern Salon

As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.

Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest

The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.

A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.

In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.

Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.

Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.

Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.

This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.
Sponsored by Oribe

GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.

Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.

The AI-supported platform introduces SMS business texting features to optimize the customer experience.