Salon Management

5 Marvelous Marketing Ideas for Mother’s Day

With Mother’s Day just around the corner, we thought we’d share some maternal marketing inspiration.

3 Good Reasons To Add Scalp Treatments To Your Salon Menu

Are scalp treatments the new balayage? Are these luxurious and beneficial treatments the next salon service poised to explode and also go the distance? All indicators point to yes! Are you ready ride the scalp treatment wave and take advantage of the opportunity to meet the growing demand for these services?

Sponsored by René Furterer

5 Reasons Clients Won't Buy from your Salon

Salon Owner, Entrepreneur and Podcaster Kati Whitledge is back with a blog that explores what a client is thinking when you are trying to sell them a new product or convince them of a style change, and how you can help shape their decision.

Why Shannon King Gives His Clients a Game Plan Instead of a Consultation

A multi-service, consultative approach with each client helps Hair + Co. BKLYN boost their average ticket, as well as client retention. Owner Shannon King explains.

How Gadabout Motivates the Guest Services Team to Prebook

In 2018, the guest services team checked their prebooking rate 35,000 times last year--find out why they were so motivated so see that metric grow.

Harry Wood Shows Stylists How He Brings in $60K in Retail Sales

As a co author of Six-Figure Sales, Harry Wood walks stylists through his process for educating clients about retail which helps him bring in more than $60,000 a year in retail sales.

When Do You Fire a Client?

How many “chances” should you give yourself to please a client?

Stylist Amanda Paul Explains How She Averages More than Two Services per Guest

Master Stylist Amanda Paul consistently averages more than two services per guest. Find out how she upgrades each client.

Elevate Your Guest Experience by Offering Additional Services

At Bliss Hair Studio in Shorewood, Illinois, guest retention is a huge factor in salon growth. Learn how they are getting their stylists and front desk members on board when offering clients additional services.

Three Strategies to Recoup Guests After a Stylist Leaves Your Salon

Regardless of why a stylist leaves there are strategies salon owners can implement to help recoup guests and keep revenue consistent during times of staffing transition. Here are three.

2019 Salon Today 200: Retention and Referral Programs

Meet the 2019 SALON TODAY 200 honorees in the category of Retention and Referral Programs. These salons know that their ability to attract new guests can fuel their growth, but the ability to get those clients to return again and again determines their overall success.

2019 Salon Today 200: Customer Service

The SALON TODAY 200 honorees, who earned top marks in Customer Service, know that the key is to deliver a consistently strong experience at every point of service, with every guest, at every visit.

How to Know When It's Time to Fire a Stylist

Letting go of a team member is never easy, but sometimes it is necessary in order to maintain the culture and a positive environment in your salon. Here are some things to consider before you terminate an employee.

Never Lose A Client

Author Joey Coleman coaches salons on the importance of client retention and how to curate experiences to solidify their bond with their guests.

Easy to Manage Referral Programs for Salons

Are your guests excited to spread the great news about your salon to everyone they know? When they do, are they being thanked? If your goal is to begin a program that is easy to manage, you’re in luck! In this article Salon Today Blogger Kati Whitledge shares how her staff at Be Inspired Salon captures guest referrals, how they thank them, and how they gift them for their advocacy.

STAMP 2018: Offering a VIP Program to Reward Your Clients

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

5 Tips for a Successful Consultation from Lisa Walker @lisalovesbalayage

Hair colorist Lisa Walker, @lisalovesbalayage, draws an audience with her outgoing personality and mad color skills--her Instagram name says it all. The artist is also traveling the country with her Balayage Bootcamp and teaching other artists her techniques and tips. Here, Walker shares five tips for a successful consultation.