Easy to Manage Referral Programs for Salons
Are your guests excited to spread the great news about your salon to everyone they know? When they do, are they being thanked? If your goal is to begin a program that is easy to manage, you’re in luck! In this article Salon Today Blogger Kati Whitledge shares how her staff at Be Inspired Salon captures guest referrals, how they thank them, and how they gift them for their advocacy.
STAMP 2018: Offering a VIP Program to Reward Your Clients
After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.
by Stacey Soble
5 Tips for a Successful Consultation from Lisa Walker @lisalovesbalayage
Hair colorist Lisa Walker, @lisalovesbalayage, draws an audience with her outgoing personality and mad color skills--her Instagram name says it all. The artist is also traveling the country with her Balayage Bootcamp and teaching other artists her techniques and tips. Here, Walker shares five tips for a successful consultation.
by Mary Kaleta
10 Ways to Keep Your Salon Client Coming Back
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
What to Do for Clients with Hair Too Fragile for Traditional Extensions
Many times hair extensions are not a good idea for clients facing hair loss. Clients with extremely fine, thinning hair may not be suitable for extensions, as any type of extension may cause slight stress to the cuticle and scalp.
by Jamie Newman
Millennium Launches Meevo 2, A Cloud-Based, Time-Saving Software
As Millennium launches Meevo 2, Founder John Harms talks to SALON TODAY about the new salon software's revenue-building features.
by Stacey Soble
Why Our Staff Stays Loyal
In her first blog, SALON TODAY 200 Honoree Christine Perkins shares her tips for developing strong employee retention.
Dos and Don’ts When Communicating with Upset Guests
They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.
A Color Management System Streamlines the Service, Prevents Waste and Boosts Profitability
Developed by a colorist and former salon owner, the color management software system Vish eliminates waste, ensures consistent pricing and accurate record keeping, automates inventory and maximizes profitability on the salon's most popular service. Discover how it works.
Sponsored by Vish
What Pizza Can Teach You about Customer Service
Domino’s new Carryout Insurance illustrates that you have a problem when a guest is unhappy, even if it’s not your fault. The DiJulius Group demonstrates the value of having an insurance policy for your salon services.
A Clever Tool for Driving New Prospects to Your Salon
A salon owner invents a matchmaking survey that helps prospective guests make a personal connection with the salon before they walk in the door.
Can You Predict When A Client is Likely to Leave?
At the Data-Driven Salon Summit, SALON TODAY catches up with Phorest Salon Software's Ronan Perceval and found out how they track data to predict when a client is more likely to leave your salon.
by Stacey Soble
Meet as Strangers, Leave as Friends
How do you own your relationship with your clients? In his first TEDx talk John DiJulius, owner of John Robert's Spas, shows you how to gather FORD on your guests in order to develop a strong rapport.
by Stacey Soble
OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients
Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.
Sponsored by L'Oréal Professionnel
Salons Leverage Artificial Intelligence to Save Time and Money at the Front Desk
As one of the first salons to use the artificial intelligence texting software Presence AI, Umbrella Salon in San Jose is cutting the time the front desk spends manning the phones up to 40 percent. See how this new technology is helping the front desk do more while giving clients an improved experience.
by Stacey Soble
Meet Prose: Custom-made Hair Care Products Co-created by Industry Hair Professionals
Whether clients collaborate with their own hair stylists or go directly to Prose, they benefit from hair professionals’ expertise and algorithm-driven formulations for the most unique and essential hair care products.
Top Shelf: Leave Your Mark by Jay Williams
Gayle Fulbright, owner of Headlines The Salon, reviews Leave Your Mark by Jay Williams, then invites the author in for a day-long workshop with her salon team, who share what they learned.