The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
by Stacey Soble
How Gadabout Motivates the Guest Services Team to Prebook
In 2018, the guest services team checked their prebooking rate 35,000 times last year--find out why they were so motivated so see that metric grow.
March 7, 2019
2 min to read
Business management experts are fond of dropping the famous quote, “What gets measured, gets done.”
Nowhere is that more apparent than at Gadabout SalonSpas, a collection of seven Gadabout-branded salons, two VerVe-branded salons and a resource/education center that employs 285 people in the Tucson, Arizona area.
The managers and team at Gadabout leverage ZeeZor, a real-time data analytics and employee engagement app to check their goals.
“All managers have an iPad and they’re constantly taking screen captures of different team members’ numbers and using the mark-up feature with exclamation points, stars or words of encouragement,” say Megan Jasper, director of operations and marketing.
For the frontline at Gadabout, Save the Dates (which many salons refer to as Prebooking percentages) are an important goal. The guest services team review this number several times daily, comparing where they are to an ambitious monthly goal set by management, because winning can result in a nice bonus.
“We try to change the prize to keep it fresh. Sometimes it’s a team goal where everyone will share in a $500 bonus, sometimes it’s an individual goal,” Jasper says. “Sometimes the prize is monetary, for example we’ll add to their hourly rate, sometimes it’s something else, like we’ll let them choose three of their favorite products.”
Jasper says having the front desk focus on Save the Dates gets clients in more frequently, which drives up revenue for the entire operation. Having an ambitious goal with a fun prize attached motivates the team to keep prebooking. “That’s why our front desk used the ZeeZor app more than 35,000 times last year,” she says.
On May 19-21, the Data-Driven Salon Summit in Atlanta, Georgia, will spotlight data stars including Wood in a hands-on workshop approach to mining the metrics to drive salon performance. Learn more at datadrivensalon.com.
Check Out the Other Stories in the DATA STARS Series:
Stylist Amanda Paul Explains How She Averages More than Two Services Per Guest
Harry Wood Shows Stylists How He Brings In $60K in Retail Sales
Stylist Jamie Cress Shares Her Strategies for Driving Retail Sales
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