How to Show Clients that Safety is Your Highest Priority
As salons around the country begin to reopen, clients will be looking for evidence that their safety is important to you. Now, there's a way to publicly demonstrate your team members have been trained and are adhering to recommended protocols.
Anthony DeFranco Honors Ten Inspirational Women
Anthony DeFranco of Anthony DeFranco Salon & Spa recently marked 30 years of business in the salon and spa sector in a unique way: giving back to the community that has supported him by honoring 10 inspirational women for the personal challenges they have overcome.
SALON TOUR: D Anthony Salon, Nyack, NY
Take a tour of the D Anthony Salon in Nyack, NY and see it through the eyes of owner D Anthony.
How These Salons are Reclaiming At-Risk Clients
Clients who stretch their appointments, or worse who stray to other salons, leave costly holes in a salon’s appointment schedule. An automated marketing tool now can track a client’s history, determine when she’s overdo and send her a reminder to book her next appointment.
Sponsored by Phorest Salon Software 2021
Social Media Superstar @Arod23pr Shares Tips For Success
Reportedly the most followed barber on social media, @arod23pr has found his niche by combining art with entertainment. Here he shares his tips on building a successful career - great tips for everyone in any beauty community.
Just My Opinion: Children in Salons
Nail tech and salon owner Richael Corr shares why she discourages clients from bringing their kids to her salon.
2020 SALON TODAY 200: Retention and Referral
It's Day 7 of the 12 Days of the SALON TODAY 200, and time to celebrate the 2020 honorees in Retention and Referral. These salons know that their ability to attract new guests fuels growth, while their ability to get those guests to return again and again dictates their overall success.
by Stacey Soble
Salon Point-of-Sale Systems Improve the Client Experience
Salon management software helps strengthen your relationship with clients by raising the bar on customer service at appointment time, as well as helping you stay connected between visits.
10 Money-Making Tips to Make Instagram Your Side Hustle
Are beauty pros really making money on Instagram? Yes, yes and YES. Get the inside scoop and learn the top ten tips on what you have to do to make the platform work for you.
Send Out Some Mystery Shoppers
Do you really understand what the client experience is like in your salon? Marketing Expert Zane Hagy suggests there's a simple way to find out by sending out mystery shoppers, and it's simpler than you might think.
by Zane Hagy
Why Charging Your No-Shows Makes Good Business Sense
There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.
Data Confirms Demand for Online Booking
New research shows 46% of appointments are booked when salons are closed, and 43% of Gen Z clients expect salons and spas to offer online booking.
by Stacey Soble
Are You Raking In 5-Star Reviews? If Not, Here’s How.
You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.
Sponsored by Phorest Salon Software 2021
Customer Service: How To Keep Your Client Happy
It’s not just about doing great hair, makeup, nails or skin care. So much of keeping your client happy is customer service. Eric Fisher shares his ten tips on making the client feel valued and important.
Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
by Anne Moratto
Kids in Your Salon Chair: Distraction, Distraction, Distraction
Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.
Profit-Driving Strategies for Spring and Summer
Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.