The Business of Hair Color: Create a Color Springboard
Alan Kossof, of Teddie Kossof Salon and Spa, details a multi-step plan to sell an upgraded color service.
by Stacey Soble
The Business of Hair Color: Don't Forget to Retail
Chris Sulimay points out the best time to retail to color clients.
by Stacey Soble
The Business of Hair Color: 'Tech'nicolor Show and Tell
The visual possibilities presented by social media offer the best opportunities for marketing a salon's color services.
by Stacey Soble
The Business of Hair Color: Promote Color Selfies
Patrick McIvor suggests creating spaces and opportunities for clients to take selfies of their new color.
by Stacey Soble
The Business of Hair Color: Time Management
The Color Accelerator helps colorists speed up processing time and service more clients during the day.
by Stacey Soble
The Business of Hair Color: Eliminating Color Waste
Part of making money in the color business is managing costs, and a color software system helps salons do just that.
by Stacey Soble
The Business of Hair Color: Get the Right Light
Beth Minardi, co-owner of Minardi Color Perfect Lighting, discusses the importance of lighting to the work of a colorist.
by Stacey Soble
The Business of Hair Color: Getting Back to the Craft
Douglas J salons leverage color education to re-infuse staff with creativity.
by Stacey Soble
The Business of Hair Color: Prep the Color Canvas
Preparing the hair with a treatment, such as Malibu C, before coloring ensures a superior, more predictable and longer-lasting result.
by Stacey Soble
The Business of Hair Color: Take Technique Off the Menu
David Adams and Virginia Meyers, founders of redCHOCOLATE, believe salons should take color technique off the menu, and instead feature results.
by Stacey Soble
The Business of Hair Color: Fostering Creativity
Lux Salon in Fullerton California hosts a creative retreat, inviting staff to create their own color collections and trend boards.
by Stacey Soble
Tips for Going Zero Waste
Tamara Jercha, founder of The National Association of Eco-Friendly Salons and Spa offers suggestions for helping your salon achieve zero waste.
by Stacey Soble
The Business of Hair Color: Under Promise, Over Deliver
Great colorists master the art of managing client expectations.
by Stacey Soble
The Business of Hair Color: Offering Multiple Appointments
Using the redCHOCOLATE training program, colorists are taught to present each client three customized service options at every appointment.
by Stacey Soble
The Business of Hair Color: Write Your Script
Infuse your color consultation with language that excites the client about a service, suggests Beth Minardi.
by Stacey Soble
The Business of Hair Color: Plan Your Appointments
The key to a successful color service is planning ahead, according to Keune's Christopher Sulimay.
by Stacey Soble
The Business of Hair Color: Measure, Then Grow
Before you can grow your color business, you need to have an accurate accounting of what your current business is.
by Stacey Soble