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SEARCHDavid Adams and Virginia Meyers, founders of redCHOCOLATE, believe salons should take color technique off the menu, and instead feature results.
One of the redCHOCOLATE’s beliefs is that menus should speak to the beautiful color results clients are seeking, and not the techniques used to achieve them.
“For example, most salon menus feature and price color by single-process, highlights, etc.,” says Virginia Meyers, who co-founded the color education company with David Adams. “We’ve dumbed the business down to this—so consumers call and order off the menu, they are booked accordingly and the stylists starts off on the back foot because the client is improperly booked for what she really wants, and she already has a price expectation.”
When a client comes in for a color consultation and is offered customized options based on their unique desires and different price points before the service starts, it opens up the color conversation, helps the colorist and client build a color plan for today’s visit and future visits, and eliminates uncomfortable sticker shock at the front desk.
Rob Willis, operations manager at Atelier, says that perspective has totally changed the way salon markets their color services. For example, for last Valentine’s, Atelier featured a color email blast, with the tagline “Make Valentine’s Delicious” and pictures of models with descriptors of Champagne, Strawberry and Chocolate. Underneath the ad read: “100% Love, Zero Calories.”
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Sponsored by Phorest Salon Software
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Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
