Salon Today
MenuMENU
SearchSEARCH

The Business of Hair Color: Plan Your Appointments

The key to a successful color service is planning ahead, according to Keune's Christopher Sulimay.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
March 31, 2014
1 min to read


For colorist, conducting a thorough consultation is comfortable with new clients, but too many are resistant do a consultation with the client who has been coming to them for years.

“Everyone has a different style and approach on this, but I like to consult a client’s history before she comes in, do some note-taking and really plan for her visit,” says Keune studio team member Christopher Sulimay. “Then when she sits in my chair, I’ll say something like, ‘Susan, I saw you were coming in today and I’ve been thinking about your hair lately—I’ve just been to a new class and I have some ideas I’d like to share with you.’ That way you’re inviting Susan to have a consultation with you again.”

Ad Loading...

You can pull some tear sheets or pull out your iPad and show Susan some images that you pulled with her in mind. “And although she may not be ready for that change today, it starts the conversation and helps put an overall plan in place,” says Sulimay.

Subscribe to Our Newsletter

More Salon Management

Ad Loading...
Paul Petrowsky, manager of Impressions

The Constant

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Headshot of Sophie Galabru

How Women are Rewriting the Rules of Grey Hair

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

Ad Loading...
Cover of whitepaper

How AI Is Closing Revenue Gaps for Salons and Spas

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.

Sponsored by Zenoti

copy of the whitepaper cover

The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists

Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.

Sponsored by Beautista

Cover of the whitepaper

Five Revenue Leaks Hiding in Your Salon

Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.

Sponsored by Zenoti

Ad Loading...