The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
by Stacey Soble
The Business of Hair Color: Write Your Script
Infuse your color consultation with language that excites the client about a service, suggests Beth Minardi.
March 31, 2014
2 min to read
Color Guru Beth Minardi says she’s moved past the term consultation, and now conducts a pre-color interview where she either sits and turns the client’s chair so she and the client are face to face or they sit together on a couch and chair.
“It needs to be a color dialogue,” she says. “And, I’ll start the conversation by saying ‘I have a lot of ideas about your color, but tell me, why you are here today?’ Some will say they don’t know, others will go on forever, but use what she says to guide the conversation.”
If you don’t offer her something new, she’ll leave and find a salon that will. “Use the phrase, ‘Let’s keep it fresh.’ Tiny alterations in your language keep a woman’s perception about herself positive. And, constantly change up the terms to keep the dialogue interesting—talk about adding some toastier tones, hints of vanilla, pieces of caramel.”
“Part of being a great colorist is being a good actor/actress,” stresses Minardi. “You have to exude interest, enthusiasm and commitment. And, you better be damn technically competent.”
Watch and learn as haircolor icon Beth Minardi reveals three new applications designed to deliver gorgeous, fashionable color that will keep your clients coming back for more. Plus, every technique features Beth Minardi Signature shades, providing the exact color formulas you need to elevate your reputation as a star colorist. Order the DVD today at www.shopmodernsalon.com.
Watch and learn as haircolor icon Beth Minardi reveals three new applications designed to deliver gorgeous, fashionable color that will keep your clients coming back for more. Plus, every technique features Beth Minardi Signature shades, providing the exact color formulas you need to elevate your reputation as a star colorist. Order the DVD today at www.shopmodernsalon.com. - See more at: http://www.salontoday.com/features/salon-management/The-Business-of-Hair-Color--253244001.html#sthash.BCZsbb0H.dpufWatch and learn as haircolor icon Beth Minardi reveals three new applications designed to deliver gorgeous, fashionable color that will keep your clients coming back for more. Plus, every technique features Beth Minardi Signature shades, providing the exact color formulas you need to elevate your reputation as a star colorist. Order the DVD today at www.shopmodernsalon.com. - See more at: http://www.salontoday.com/features/salon-management/The-Business-of-Hair-Color--253244001.html#sthash.BCZsbb0H.dpuf
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