Best in Spa
It’s easy to point to the crown jewel on your spa service menu, but do you fully realize the hidden talents of your other services?
by Stacey Soble
Seasons of Opportunity
To capture today’s lucrative gift sales year-round, you’ve got to learn how to compete with the big boy retailers.
by Stacey Soble
Changing Web and Customer Relations
Read the experiences of several salon owners who made a marketing overhaul.
Stylish Mullet
A salon with an unfashionable name becomes an unlikely trendsetter.
The Business of Branding
All the great brands in corporate America have succeeded through the same process. Follow their path as you learn to build, grow and maintain your brand.
by Stacey Soble
Salon and Schools
Strengthening your salon's relationship with local schools.
Retaining and Retraining
Employee turnover is not only disappointing and frustrating, but costly to your salon as well. Keeping your salon’s culture positive and healthy is key to retain your best staffers, and Strategies’ Keri Manuel, vice president of education, offers these tips to develop the growth potential in your staff.
Throw a Salon Party!
Time for the annual office party … or better yet, salon party! You want to make it special, but also keep it within budget and under control. Here’s a guideline to a memorable, fun evening for your staff without going broke or regretting it the next day.
Stress Management
It’s December. An endless stream of clients is coming through your door, your front desk is selling gift cards by the handful and the phone is ringing off the hook. Great for business, tough on your stress level. Here are five tips to relieve your staff’s and your own stress during the busy holiday season.
Marketing Your Staff
They’re hip, they’re talented, they’re savvy. How do you market your staff to potential clients?
Advertising for the Season
Did you remember to set aside a few extra dollars in your advertising budget for the holidays?
Design on a Dime
Looking to change up your gift card design for the holidays? Many big companies offer holiday-themed gift cards through the holiday season to make them even more enticing to shoppers.
The Art of Gift Carding
Looking for a great way to boost holiday retail sales? Try these tips for retailing gift cards and see your profits rise.
Eight traits of success
Do you have what it takes to be successful?
5 Tips for Easy Retailing
Help your stylists take the fear out of retailing.
Client Care 101
Tips for making your customer service one-of-a-kind.
Bringing in New Spa Clients
Work on boosting business with new services.