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SEARCHThey’re hip, they’re talented, they’re savvy. How do you market your staff to potential clients?
They’re hip, they’re talented, they’re savvy. How do you market your staff to potential clients?
Looking for ways to make your staff members stand out? Here are a few ideas on how to put the spotlight on key employees.
• Create a product wall with staff picks on it. Have the stylist’s photo next to the product with a card explaining why he or she chose that product as his or her favorite.
• Have a “stylist of the month” highlighted in your client newsletter. Choose a new stylist who’s struggling to build a client base and feature her in your newsletter. List her accomplishments, specialties and background.
• Put her in a leadership position. Do you have a stylist who’s a superstar when it comes to blowouts? Or maybe her retail numbers triple the rest of the staff’s numbers put together. The next time you hold an in-house educational seminar, put her in charge. It’ll give her experience in teaching and you a new leader in the salon.
• Use your staff in direct mailers. Your stylists can be your best advertisement as a style source in your community. Use their photos on your direct mailers with short bios highlighting some of the unique things they’ve done.
• Create a portfolio. You know those hair books you have lying around in the waiting area? Create your own featuring your stylists’ work. Make it professional and don’t forget to include a photo of each stylist on their page of work.
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