5 Tips on Retaining Clients
Perfect the details that keep customers coming back.
Back-to-school Retailing
Capture more fall retail dollars with these tips to boost your sales.
Back-to-School Pedicure Party
Market to your teen clients and throw a pedicure party to get them ready for September with style.
Market Your Brand
Grab some great client reward program ideas from John Stefanick of Noelle Spa for Beauty and Wellness.
Software Solutions
Tackle your trickiest business problems with the right software.
Consultants' View: Soil Moisture Differs
The wet surface conditions in Nebraska will be pushing the critical time for pre-plant nitrogen applications and spring fieldwork. On open soybean stubble ground and shredded corn stubble, there is still a frozen layer of soil around 15 to 24 ...
Make A Change
Whether your salon is in a constant state of flux or keeping steady, change is a non-negotiable part of business. “Change not only stirs the pot, it often gets people focused on a specific project, behavior, objective or goal,” says Neil Ducoff, founder and CEO of Strategies.
A Better Blow Dry
Your clients all walk out the door with a fabulous cut and style, but can they recreate their blowouts at home? Jean-Philippe Salon in Dallas, Texas, now invites clients to the salon for “Blow Dry One-on-One,” an individualized course in styling.
The Business of Hair Extensions
They’re hair to stay: Extend your clientele, your style offerings and your profit margin with extensions for all of your salon clients.
Getting Together with other Salon Owners
Salon owners hungry for the next frontier are gathering together and shaping their own educational experiences.
by Stacey Soble
Handwritten Holiday Notes
Too busy to send out holiday cards to each of your clients? Your Client Keepers, a new greeting card service, makes it easy by providing handwritten notes that they’ll mail directly to your clients.
At Home Skin Care
What’s the ultimate in customer service? Bringing your services to your clients, instead of the other way around.
The Business of Schools A to Z
With an alphabetical checklist, groundbreaking salon owners illustrate the ins and outs of launching your own cosmetology school.
Your Private Label Plan
What makes your retail stand out? Products that clients can buy only from you. Here’s an inside look into creating your own line and the results you can expect from putting your name on that bottle.
The Right Advice
There was a time when the only people you needed on board were the butcher, the baker and the candlestick maker. Unfortunately, today’s world is a bit more complicated.
by Stacey Soble
Deals for Loyal Customers
Ever heard that 80 percent of your business comes from 20 percent of your clients? It’s those loyal, repeat customers that keep your salon strong.
Superior Shampoos
Putting the spa into hair care services.