A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
The Art of Gift Carding
Looking for a great way to boost holiday retail sales? Try these tips for retailing gift cards and see your profits rise.
July 10, 2011
2 min to read
Looking for a great way to boost holiday retail sales? Try these tips for retailing gift cards and see your profits rise.
• Create a client wish list: Stop at your local print shop and order specialized “wish list” stationary for your clients. Have them list the services/products they would like to receive and encourage them to pass it along to a loved one. When their boyfriends or husbands come to you for last-minute shopping, have a gift card ready to go and make everyone happy.
• Don’t forget pretty packaging: Half the fun of getting a gift is tearing open sparkling paper and breaking shiny bows. A gift card can be a bit ho-hum in that department. Stock beautiful holiday cards, tiny Christmas stockings and pre-wrapped and ribboned boxes to package the gift cards. This extra touch will entice clients to do their holiday shopping with you.
• Market to men: Take out your next ad in the sports page or put a spot ad on sports radio. Once you’ve got their attention, let them know how easy it is to pop into the salon, buy a gift card and give the lady in their life a very happy holiday!
• Get corporate: Think about all the vendors you do business with. Now think about your neighboring businesses. What if all of them decided to give gift cards from your salon/spa to their employees? Drop a hint or barter for goods and services.
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