Upselling will increase salon profits
Upselling has gone mainstream and you too can easily learn this simple business technique. McDonald's made upselling an everyday occurrence in the 1970s by asking every customer, "Would you like fries with that?" Starbuck's will upgrade your 'tall' soy latte to a 'grande' for only a small price increase. You may be going solo to the movies and have no intention of eating a large popcorn all by yourself, yet it seems only logical to say yes when offered an upgrade!
by Stacey Soble
Staff Meeting Stats
As salons become more focused on business, staff meetings have become standard operating procedure. SALON TODAY recently conducted a brief online survey of a sample of owners from our ProView Panel to learn more about your gathering preferences. Seventy-four owners participated. Here are the results:
by Stacey Soble
Highlights from 2009 Professional Salon Industry Haircare Study
The salon industry shows historically low growth in 2009.
Feedback on Modern Salon TV
In mid-February, the professional salon industry tuned into the debut episode of MODERN SALON TV (visit modernsalon.tv), which included coverage of ISSE and interviews with Sonya and Christopher Dove, Ann Mincey, Robert Cromeans and Tabatha Coffey. Here’s why everyone is watching:
What's Your Mantra?
Many visionary leaders are known for a quote that is heard time and again by those they lead. So, this month, we asked owners and managers:
How to Boost Client Retention Numbers
According to Crystal Focus Salon Coaching, salon client retention is at a historic low—average repeat client retention is at 79 percent, and new client retention is at 29 percent. We asked a salon coach and two salon owners to give us their perspective on: What can salons do to boost client retention numbers?
What Consumers Need
As we exit the current recession, a new experience economy will be centered on one of the most fundamental human motivators: our need for self-esteem.
From the Inside Out
At ISSE last month, we introduced a marketing workshop called, "Grow Your Business from the Inside Out." There's been a lot of interest around this subject, and we will carry it in these blogs for awhile.
by Bart Foreman
The Tipping Point (Book Review)
The book describes continually putting out specific marketing messages regarding your business over a long period of time. Eventually, the messages ‘tip over,’ becoming popular and making your business more profitable.
Salon offers perks for staff like photography, equipment
by Stacey Soble
Committed To Cleanliness (Part 2)
Salon sanitation regulations are most often mentioned with respect to nail salons, but cleanliness could be a point of difference for all salons. Say “hello” to the clean revolution.
Committed To Cleanliness (Part 1)
Salon sanitation regulations are most often mentioned with respect to nail salons, but cleanliness could be a point of difference for all salons. Say “hello” to the clean revolution.
Repeat Business (Part 2)
Follow the advice of these retention-focused salons and you just may have to install a revolving door.
Repeat Business (Part 1)
Follow the advice of these retention-focused salons and you just may have to install a revolving door.
Going Paperless
One of the many cool things about shopping at an Apple store is when the sales consultant asks if you want a printed copy of your receipt or if you’d prefer that he e-mail it to you. It was just that question that intrigued Jón and Alan Snetman, owners of three Jón Alan Salons in Nashville, Tennessee, who started envisioning ways to better serve their clients without the paper congestion.
Connect for Success, ISBN
This year’s International SalonSpa Business Network Conference, held in Rancho Palos Verdes, California, on May 2-4, entices attendees with two timely and powerful keynote themes: “Accountability-based Leadership” and “Social Media Simplified.” In addition, the event will feature a power panel of key industry leaders, eight essential roundtables, speed meetings with vendors and plenty of networking time.
The Boyzilian
Where it’s at: Denny Kemp Salon Spa (dennykempsalon.com) in Minneapolis, Minnesota. Jeff Paul an ethetician/massage therapist at Denny Kemp and an educator for Satin Smooth, offers some advice about this eyebrow-raising service: