Connect for Success, ISBN
This year’s International SalonSpa Business Network Conference, held in Rancho Palos Verdes, California, on May 2-4, entices attendees with two timely and powerful keynote themes: “Accountability-based Leadership” and “Social Media Simplified.” In addition, the event will feature a power panel of key industry leaders, eight essential roundtables, speed meetings with vendors and plenty of networking time.
The Boyzilian
Where it’s at: Denny Kemp Salon Spa (dennykempsalon.com) in Minneapolis, Minnesota. Jeff Paul an ethetician/massage therapist at Denny Kemp and an educator for Satin Smooth, offers some advice about this eyebrow-raising service:
March Musts
Serious Business and the International Salon and Spa Expo kicked off the 2010 professional beauty show scene, but this Spring it accelerates with Chicago’s America’s Beauty Show from March 27-29 (americasbeautyshow.com); the International SalonSpa Business Network in Rancho Palos Verdes, California, May 2-4 (salonspanetwork.org); SalonSpa Vision in Austin, Texas, May 16-17 (salonspavision.com); and the Premiere Orlando International Beauty Event in Orlando from June 5-7 (premiereorlandoshow.biz). To get the most out of show season, consider this:
Biz Buzz: A Look at March's BIR
Each month, the Beauty Industry Report provides readers the information they need to predict industry trends, keep on top of leadership shifts and stay on the cutting-edge of an ever-changing industry. SALON TODAY provides you with a few ...
by Stacey Soble
Keep the Difference
Credit and debit cards are quickly replacing cash and checks as the preferred methods of payment, and this can be convenient for both salons and their clients. For owners, accepting credit cards makes transactions quicker and more efficient, as well as creates greater customer satisfaction and increased sales.
One Salon's Killer App
by Stacey Soble
Love Letters
by Stacey Soble
Are You a Creative Leader?
by Stacey Soble
Proview Panel: An Owner’s Life
Ever feel like your job as a salon owner and leader is never done? Well according to a recent survey conducted by SALON TODAY, you certainly put in the hours. Fifty-two owners from our Proview Panel recently responded to a brief online survey, and this is what they had to say:
by Stacey Soble
Book Review: "Grow" by Antony Whitaker
‘GROW isn’t a book about hairdressing or business, it’s a book about life; it’s a book about focusing on what it takes to succeed.’ Having said that, GROW has a very definite and practical hairdressing focus on how to market the skills that you need to succeed over and above being a good technician.
What is Your Biggest Challenge?
As we enter a new year and a new decade, SALON TODAY asks salon leaders, “What is your biggest challenge?”
Retailing Champs
At Beau Monde Spalon, in St. Johns, Florida, owners Carl Slack and Reggie Stephens realized that their staffers are exceptionally motivated by contests and competition. They recently ran a contest designed to increase retail sales, with successful results.
12 Inexpensive Marketing Tips
by Stacey Soble
Setting prices in a recession
With consumers skittish about the economy in 2008 and 2009, many salon and spa owners held back on price increases even as their own costs increased. With economic optimism slowly returning, many owners are looking for creative suggestions for ...
by Stacey Soble
Salon Client Retention, Loyalty Stats
Client retention can be a slippery slope, and it’s hard to know how you’re doing when everyone measures it differently. We dug deep into the loyalty stats with these five owners.
ST200 Class of 2010 Summary
Who is the ST200 Class of 2010? If you took a composite picture of the typical ST200 owner, you would see a salon and spa that ...
Someone Like You
While many salons cite the grapevine as their greatest source of new clients, few have learned to harness its marketing power and measure the impact. In 2008, Roberta and Patrick Heaney, owners of Mango Salon in Richmond, Virginia, ...
by Stacey Soble