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Upselling will increase salon profits

Upselling has gone mainstream and you too can easily learn this simple business technique. McDonald's made upselling an everyday occurrence in the 1970s by asking every customer, "Would you like fries with that?" Starbuck's will upgrade your 'tall' soy latte to a 'grande' for only a small price increase. You may be going solo to the movies and have no intention of eating a large popcorn all by yourself, yet it seems only logical to say yes when offered an upgrade!

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
July 10, 2011
Upselling will increase salon profits

 


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