The Business of Hair Color: Fostering Creativity
Lux Salon in Fullerton California hosts a creative retreat, inviting staff to create their own color collections and trend boards.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Tips for Going Zero Waste
Tamara Jercha, founder of The National Association of Eco-Friendly Salons and Spa offers suggestions for helping your salon achieve zero waste.
by Stacey Soble
The Business of Hair Color: Under Promise, Over Deliver
Great colorists master the art of managing client expectations.
by Stacey Soble
The Business of Hair Color: Offering Multiple Appointments
Using the redCHOCOLATE training program, colorists are taught to present each client three customized service options at every appointment.
by Stacey Soble
The Business of Hair Color: Write Your Script
Infuse your color consultation with language that excites the client about a service, suggests Beth Minardi.
by Stacey Soble
The Business of Hair Color: Plan Your Appointments
The key to a successful color service is planning ahead, according to Keune's Christopher Sulimay.
by Stacey Soble
The Business of Hair Color: Measure, Then Grow
Before you can grow your color business, you need to have an accurate accounting of what your current business is.
by Stacey Soble
The Business of Hair Color: Seek Color Education
Boost your color education by exposing your team to higher color education.
by Stacey Soble
The Business of Hair Color: Be Strategic
Today's clients are willing to visit the salon more often for a colorist who thinks more strategically about color says today's color experts.
by Stacey Soble
The Business of Hair Color: Make Your Color Shine
Color guru Beth Minardi reminds salons to put their best color foot forward at all times.
by Stacey Soble
Gift Cards Infograph
Linkup Marketing’s latest infograph reveals business-building facts you don’t know about those gift cards you’ll be selling this Spring.
by Stacey Soble
Eric Fisher's Three Non-Negotiables
Prosper U's Eric Fisher shares his three non-negotiables when it comes to customer service in his salon.
by Stacey Soble
One on One with Tev Finger: Focused on Education
In an exclusive interview with SALON TODAY's Stacey Soble, Oribe President Tev Finger outlines the growing company's big plans in the educational arena.
by Stacey Soble
Cultivating Conversation in the Chair
Tips for cultivating a professional, sophisticated chair-side conversation.
by Stacey Soble
Salon Today's Take Action Guide
Looking for ways to get involved? A number of beauty-based philanthropy organizations are looking for salons and beauty professionals to partner with in their charitable endeavors, and a few on this list are organized to give a helping hand to beauty professionals themselves.
by Stacey Soble
Take Action Guide: Beauty Changes Lives
SALON TODAY's Take Action Guide profiles philanthropic organizations supported by and organized for the professional beauty industry. Here we introduce you to the Beauty Changes Lives.
by Stacey Soble
Take Action Guide: Beauty Restores Foundation
SALON TODAY's Take Action Guide profiles philanthropic organizations supported by and organized for the professional beauty industry. Here we introduce you to the Beauty Restores Foundation.
by Stacey Soble