Surprise and Delight: Red 7 Salon's Customer Service Strategy
Red 7 Salon's David Kafer and Jason Hall keep their clients coming back with constant little customer service delights.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Van Michael's 21 Guest Service Standards
Salon Owner Van Council says the secret to consistency in customer service across locations is the constant drilling of his company's 21 guest service standards.
by Stacey Soble
Girl Power: Debra Penzone's True Beauty Initiative
By digging deep and sharing her own personal story, Charles Penzone Salons’ Debra Penzone empowers young girls to discover and celebrate their own unique qualities.
by Stacey Soble
Aromatic Edutainment: Salon Roux's Retail Event
To launch a new personal and home fragrance line in its retail boutique, Salon Roux brings in the manufacturer’s founder for an afternoon of custom blending fragrances for clients.
by Stacey Soble
Booker Teams Up with MapQuest
Booker offers salon customers expanded visibility with partnerships with first Yelp, and now MapQuest.
by Stacey Soble
Lend Some Learning
If you and you team need some creative or business inspiration, consider creating your own in the form of an in-salon library.
by Stacey Soble
The Business of Hair Color: 19 Tips for Boosting This Category
Color educator, experts and top artists offer 19 tips and strategies for building this most lucrative service category.
by Stacey Soble
The Business of Hair Color: Create a Color Springboard
Alan Kossof, of Teddie Kossof Salon and Spa, details a multi-step plan to sell an upgraded color service.
by Stacey Soble
The Business of Hair Color: Don't Forget to Retail
Chris Sulimay points out the best time to retail to color clients.
by Stacey Soble
The Business of Hair Color: 'Tech'nicolor Show and Tell
The visual possibilities presented by social media offer the best opportunities for marketing a salon's color services.
by Stacey Soble
The Business of Hair Color: Promote Color Selfies
Patrick McIvor suggests creating spaces and opportunities for clients to take selfies of their new color.
by Stacey Soble
The Business of Hair Color: Time Management
The Color Accelerator helps colorists speed up processing time and service more clients during the day.
by Stacey Soble
The Business of Hair Color: Eliminating Color Waste
Part of making money in the color business is managing costs, and a color software system helps salons do just that.
by Stacey Soble
The Business of Hair Color: Get the Right Light
Beth Minardi, co-owner of Minardi Color Perfect Lighting, discusses the importance of lighting to the work of a colorist.
by Stacey Soble
The Business of Hair Color: Getting Back to the Craft
Douglas J salons leverage color education to re-infuse staff with creativity.
by Stacey Soble
The Business of Hair Color: Prep the Color Canvas
Preparing the hair with a treatment, such as Malibu C, before coloring ensures a superior, more predictable and longer-lasting result.
by Stacey Soble
The Business of Hair Color: Take Technique Off the Menu
David Adams and Virginia Meyers, founders of redCHOCOLATE, believe salons should take color technique off the menu, and instead feature results.
by Stacey Soble