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SEARCHToday's clients are willing to visit the salon more often for a colorist who thinks more strategically about color says today's color experts.
Patrick McIvor, artistic and Techniculture director of Goldwell and KMS, predicts that his own daughters will never have a full head of highlights. “Most clients won’t, because between their own kids and work and running around they’ll never have the time or the money for it,” he says. Instead, McIvor believes spot color or accent color is a global color trend that’s making its way to the U.S. And it’s a trend that will drive clients into the salon more frequently for maintenance.
“Instead of the client who comes in for a full highlights every 8 weeks, they’ll come in every couple of weeks to keep the edges polished—a hairline and part-line touchup—and they’ll seek out salons that have color bars like seek out blow-dry bars today.”
Strategic color placement is key, agrees Matrix Celebrity Hairstylist George Papanikolas, who can squeeze in 25-30 color appointments a day when he’s in residence at the Andy LeComte Salon in West Hollywood or the Rita Hazan Salon in New York. “We’ll place targeted foils around the face or around the part and do a highlight in 30 minutes, but we’re still charging full price,” says Papanikolas, who admits he works with three assistants at a time. “You can make sure you’re delivering what the client really wants, but you don’t have to spend five hours doing it.”
In the streaming video "Cutler Contemporary Classics," Patrick McIvor demonstrates two haircuts, two finishes and two editorial looks. Order it today at www.shopmodernsalon.com.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
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The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
