SOTY 2014: AirBar
AirBar in Palm Beach Gardens, FL, captures a Salon of Distinction award in the 2014 Salons of the Year.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
SOTY 2014: 212 Salon and Day Spa
212 Salon and Day Spa of Upper Montclair, NJ, captures a Salon of Distinction award in the 2014 Salons of the Year.
by Stacey Soble
The Age of the Guest Experience
Today’s savviest beauty customers are shopping for experiences, and will pledge their loyalty to salons and spas that deliver. The industry’s hospitality masters share how to create and maintain a competitive edge through the guest experience.
by Stacey Soble
Eric Fisher's Hospitality Vocabulary
As one of the industry's thought leaders in the area of creating an unforgettable guest experience, Eric Fisher is shaping the vocabulary he expects staff to use with guests.
by Stacey Soble
Front Desk, Front Line
Crystal Focus Coaching's Kristi Valenzuela helps your salon make a great first impression by instilling customer service standards into your front desk team.
by Stacey Soble
Friendlier Skies
A canceled international flight forced me to experience a new airline and opened my eyes to a new adventure in hospitality.
by Stacey Soble
Surprise and Delight: Red 7 Salon's Customer Service Strategy
Red 7 Salon's David Kafer and Jason Hall keep their clients coming back with constant little customer service delights.
by Stacey Soble
Van Michael's 21 Guest Service Standards
Salon Owner Van Council says the secret to consistency in customer service across locations is the constant drilling of his company's 21 guest service standards.
by Stacey Soble
Girl Power: Debra Penzone's True Beauty Initiative
By digging deep and sharing her own personal story, Charles Penzone Salons’ Debra Penzone empowers young girls to discover and celebrate their own unique qualities.
by Stacey Soble
Aromatic Edutainment: Salon Roux's Retail Event
To launch a new personal and home fragrance line in its retail boutique, Salon Roux brings in the manufacturer’s founder for an afternoon of custom blending fragrances for clients.
by Stacey Soble
Booker Teams Up with MapQuest
Booker offers salon customers expanded visibility with partnerships with first Yelp, and now MapQuest.
by Stacey Soble
Lend Some Learning
If you and you team need some creative or business inspiration, consider creating your own in the form of an in-salon library.
by Stacey Soble
The Business of Hair Color: 19 Tips for Boosting This Category
Color educator, experts and top artists offer 19 tips and strategies for building this most lucrative service category.
by Stacey Soble
The Business of Hair Color: Create a Color Springboard
Alan Kossof, of Teddie Kossof Salon and Spa, details a multi-step plan to sell an upgraded color service.
by Stacey Soble
The Business of Hair Color: Don't Forget to Retail
Chris Sulimay points out the best time to retail to color clients.
by Stacey Soble
The Business of Hair Color: 'Tech'nicolor Show and Tell
The visual possibilities presented by social media offer the best opportunities for marketing a salon's color services.
by Stacey Soble
The Business of Hair Color: Promote Color Selfies
Patrick McIvor suggests creating spaces and opportunities for clients to take selfies of their new color.
by Stacey Soble