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SEARCHSALON TODAY's Take Action Guide profiles philanthropic organizations supported by and organized for the professional beauty industry. Here we introduce you to the Beauty Restores Foundation.
Beauty Restores Foundation
genolevi@comcast.net
In 2010, the Geno Levi Salon in McMurray, PA, received its 501(C) (3) status for its “Beauty Restores Foundation,” a private, non-profit corporation that provides support for rescue missions in the community by funding recovery and life-skills programs for the homeless. The salon donates 2 percent of gross retail sales of its private-label products to the foundation and sponsors annual ‘graduation’ celebration ceremonies at two local rescue missions. The foundation developed a volunteer program called the ‘kaleidoscope experiment,’ allowing high school students an opportunity to serve at the rescue missions. And, the foundation partners with local businesses to raise scholarship money for teens based on their service hours, awarding ‘mirror’ scholarships to homeless persons graduating from the rescue mission programs. The foundation is seeking opportunities to partner with other companies in this 360-degree circle of hope for the homeless.
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In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
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