With Mother’s Day, Father’s Day and Graduation just around the corner, May through June marks one of the biggest holiday seasons for gift card sales in the salon and spa. And while every owner knows those additional sales are a great boost to the bottom line, do you ever wonder how the new clients you meet through gift card introductions translate into long-term loyal guests to your brand?

With another clever infograph, Linkup Marketing’s Valorie Reavis digs up some stats that shed some light on the biggest gift card holidays, how gift cards connect customers to new businesses and exactly how gift cards encourage both incremental sales and repeat visits.