Repeat Business (Part 2)
Follow the advice of these retention-focused salons and you just may have to install a revolving door.
Rosanne Ullman
Project Editor
Rosanne Ullman, Project Editor for Modern Salon Media, has been writing for the MODERN SALON family of publications for more than 30 years, contributing landmark articles ranging from a year-long historical series celebrating MODERN SALON's 75th anniversary to a comprehensive tribute to Vidal Sassoon, as well as directing several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from the Medill School of Northwestern University.
Repeat Business (Part 1)
Follow the advice of these retention-focused salons and you just may have to install a revolving door.
10 Tips for Retailing a Personalized Brand
With the benchmark of retail success in this industry hovering around an ambitious 30 percent of total receipts, it takes some effort for a salon to fulfill its retail potential. When your business carries a personalized brand, all the general ...
The Case for Personalized Branding
Companies that are surviving, even thriving, in this economy have created a market presence that stands out from the crowd, and salons are no different. The link between strategically branding your salon and drawing a loyal clientele has been well established. Consistency is key: success results when owners drive that brand throughout every facet of decor, staff training, customer service, marketing, signage, service delivery and retailing.
Salon Marketing Masters: The Promo Man
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
Salon Marketing Masters: Digital Diva
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
Should You Have a Board of Directors? (Part 3)
As salon owners strive to guide their businesses to the next plateau, the growing trend is to borrow from big business and form a board of directors.
Should You Have a Board of Directors? (Part 2)
As salon owners strive to guide their businesses to the next plateau, the growing trend is to borrow from big business and form a board of directors.
Should You Have a Board of Directors? (Part 1)
As salon owners strive to guide their businesses to the next plateau, the growing trend is to borrow from big business and form a board of directors.
14 Salons and Their Charitable Activities
Looking for a way to share the love? From cut-a-thons to fashion shows to donating beauty services, 14 salons profile their charitable activities.
Business of Hair Enhancement - Pt. 3
Are you cashing in on one of today’s most profitable services?
Business of Hair Enhancement - Pt. 2
Are you cashing in on one of today’s most profitable services?
Business of Hair Enhancement - Pt. 1
Are you cashing in on one of today’s most profitable services?
Maximum Exposure
The photos have been snapped, edited, ooh-ed and ahh-ed over. Now what? Knowing how to market the images from your photo shoot is just as important as what the lens captures.
Camera Ready
Producing your own photo shoot to showcase your work can be daunting at first, but with the right prep work, the results can provide just the exposure you’re looking for.
Salon Software Goes Beyond
Salon software goes beyond inventory control to help you ring in consistently strong retail sales—from decoding marketing strategies to motivating your staff to sell.
Part 2: Our Silver Anniversary- Timeline of Issues
Landmark Events in the Industry & Timeline of Issues