10 Technologies: Online Client Surveys
For more than 10 years, Khiem Hoang, business manager of Umbrella Salon in San Jose, California, had issued written surveys to gather client feedback. “But it seemed challenging to get people to fill them out.”
Rosanne Ullman
Project Editor
Rosanne Ullman, Project Editor for Modern Salon Media, has been writing for the MODERN SALON family of publications for more than 30 years, contributing landmark articles ranging from a year-long historical series celebrating MODERN SALON's 75th anniversary to a comprehensive tribute to Vidal Sassoon, as well as directing several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from the Medill School of Northwestern University.
10 Technologies: Webcams
When Mitzi Bishop, owner of Bishop’s Salon and Day Spa in Nashville, Tennessee, discovered a salon webcam was a window into her world, she tapped into a whole new level of marketing and client education.
10 Technologies: Hair Color Management
Techonology is even finding its way into the color room. Recently, a team that supplies 60 percent of the color formulation for the paint and ink industry got to thinking: why can’t the same technology be applied to ensure error-free, waste-free hair color dispensing at the salon?
Ten Technologies: Web Development
While many salons have developed professional websites, many have not learned how to use them to best support their salon business. SALON TODAY invited Mike Cooper, founder of Salonbuilder and the MODERN SALON Site Kit, to share his thoughts on the top five tips for salon and spa online success:
The 12-Step Rx to Work/Life Balance
“There’s more to life than work.” Jim Lafferty states that not with sarcasm but with concern. He feels that many of us have sacrificed health, love and fun by letting work dominate our lives. A fitness trainer who reinvented himself as a business executive, Lafferty first climbed the ranks of Procter & Gamble and today is CEO of Coca-Cola-West Africa. Speaking recently to a roomful of salon professionals at the 2011 ABS Business Forum, Lafferty drew upon his personal triumphs and missteps to present a 12-step prescription for work/life balance.
Spa Productivity Power
To achieve profitability on the spa side of your world, it all comes down to how productive you can make that treatment room and its attending professionals. to get you on the upswing, these spa leaders share their favorite bottom-linefocused strategies.
The Price of A Client
SALON TODAY’s October issue delves into spa productivity—showing you how to get the most out of each service room and service provider, as well as reduce costs. Another important aspect of productivity is keeping every appointment full and that requires consistently attracting new clients.
Tap Your Team for Revenue-Generating Ideas
Looking for great ideas for generating revenues and cutting costs at your salon? Why not take it the frontline? When Laura Ortmann directed each department at her Ginger Bay Salon and Spa in St. Louis to come up with one goal for increasing revenue one for decreasing expenses she didn't know what to expect. But looking back, she couldn't be more pleased with the results.
A Window into the Consumer Mind
As the nation’s biggest retailers get into the beauty game, you need to step up your own by learning how your clients shop. Some of the industry’s top experts in consumer behavior teach you how to design retail environments that encourage the purchase.
What's hot in salon services?
Leverage these trends that define the 2010 marketplace to get the most from your service menu and to shape recommendations for your clientele.
Adding waxing to your salon
Mini-Pro Kits from American International Industries’ (AII) GiGi Honee Wax, the number one wax in the world, make it easy for hair stylists to maximize their facial waxing add-on business.
Adding demi-permanent hair color
Ammonia-free Deepshine Demi incorporates Rusk’s Advanced Marine Therapy formulation to infuse shine, guard against yellowing or brassiness and provide long-lasting, tone-on-tone creme color that fades out gradually. Special ingredients like cera alba (beeswax) condition and nourish the hair.
Offer salon products for smooth hair
SeaExtend Silkening oil is a styling treatment formulated with sea botanicals, ultra-light argan oil and sweet almond oil. The crystal-clear formula contains no artificial dyes that can leave hair with a yellowish tint, and helps extend the life of hair color.
Increase profits with hi-lift blonding
Copchi HiBlondes, which processes in 20 to 40 minutes, comes in eight shades in the 11 series, which lifts up to four levels, and five shades in the 12 series, which lifts up to five levels.
Keep clients' hair color with K-Pak
K-PAK strengthens hair from the inside out. Appropriate for every client and formulated with Joico’s exclusive Quadramine Complex, the K-PAK Hair Repair System dramatically enhances the beauty and integrity of the hair. The four-step process takes 17 minutes.
Hair color boost for salon clients
Versatile, quick-acting formula opens a new add-on category appropriate for a variety of hair color clients.
Make money by adding new services
In the salon business, your fundamental services are the equivalent of the “little black dress.” Cut, color, texture and retail are your beauty basics. If nails are your focus, it’s the mani/pedi. Skin care? All about the facial. No matter your expertise, you develop your skills in core areas, and count on them to make you—and your clients—look good.