You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
Part 2: Our Silver Anniversary- Timeline of Issues
Landmark Events in the Industry & Timeline of Issues
July 10, 2011
2 min to read
Part 1 - Our Silver Anniversary
Part 2 - Timeline of Issues
Part 3 - Readers’ Feedback
Timeline of Issues
A selection of SALON TODAY’s major issue themes that appeared in the past 15 years mirrors the industry progress during that period:
>1994
“Compensation 101: Paying for Keeps” recognized that the commission structure was only one of the options open to progressive salon owners.
>1995
“The Costs of Converting” took a microscope to the process and expense that a salon faced in choosing to add day spa services.
>1996
“Make Your Space” updated salon owners on the latest trends in using natural materials and clued them into the critical role of both traffic flow and retail merchandising.
>1997
“Nail Care: Counting on Fingers” anticipated the exploding mani/pedi market.
>1998
“Can You Clone Your Success?” offered a blueprint for launching additional locations.
>1999
“Tax Facts” helped owners cope with newly stringent requirements for both salons and staffers in reporting tips on IRS tax returns.
>2000
“10 Salons on Warp Speed” presented meaty examples of how salons were applying a host of cutting-edge technologies.
>2001
“Retail State of Mind” pulled retail out of the corner, giving at-home maintenance its own profit center chair at the salon industry table.
>2002
“Higher Learning” celebrated the benefits of ongoing training with inspirational words from educators and a helpful list of advanced academies.
>2003
“Niche Marketing” identified 20 target markets that posed great potential for the savvy salon owner who could address those distinct needs.
>2004
“Get Down to Business: Writing Your Plan for Growth” urged owners to fuel continued success and not rest on the laurels of their recent good fortune.
>2005
“Male Call” helped spas to tap into the burgeoning mens’ market.
>2006
“Prescription for Medispa” examined the spa industry’s cautious but steadily developing partnership with the medical field.
>2007
“Brand Your Business” enlightened owners still engaged in traditional marketing about the rewards of branding strategies.
Early 1980s through the early 1990s marked a series of landmark events in the salon industry:
>1984
First World Championships of Hairdressing, the precursor to HairWorld
>1985
Merge of manufacturers’ associations to create a unified voice through the American Beauty Association (ABA)
>1987
Industry’s first national lobbying group, the NCAPAC, developed by the National Cosmetology Association
>1989
Launch of the North American Hairstyling Awards (NAHA)
>1990
First International Esthetics, Cosmetics and Spa Conference
>1991
First ISPA conference
>1993
Expanded reach of NAHA under the new direction of the Beauty and Barber Supply Institute (BBSI)
Part 1 - Our Silver Anniversary
Part 2 - Timeline of Issues
Part 3 - Readers’ Feedback
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