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SEARCHHow are you making your salon the number-one style spot in your community?
Clients don’t just come to your salon for a haircut. They’re there to see what’s hot in fashion, nails and hair. They look to your staff to set trends. Is your business living up to its style potential? Here’s what a few owners across the country are doing to make their salon a style center.
Douglas J Day Spa
Okemos, Michigan
Style Strategy: Douglas J styles the models in local fashion shows, photo shoots and events. They also hold Spring and Fall Trend Workshops to update staff on what’s in style each season. In addition, Douglas J is the headlining sponsor of America’s Next Top Model in the mid-Michigan market, as well as the local Extreme Makeover. To keep their clients up on trends, Douglas J hosts a series of Guest Education Workshops every year, highlighting make-up trends, skin care and wellness.
About Faces Day Spa & Salon
Towson, Maryland
Style Strategy: The About Faces artistic team is committed to staying current with beauty and fashion trends with coaching several times a year by national and international artists in color and cutting techniques and trends. The team meets weekly for brainstorming sessions to create new looks and then train all stylists. Seasonal photo shoots are also conducted with the artistic team and the images are used on the About Faces web site and in print and billboard advertising.
About Faces also has a make-up artist from New York visit the salon each month to educate staff on the most current colors and techniques. Quarterly fashion shows, televised weekly makeovers, annual fundraisers and styling the Baltimore Ravens cheerleaders further establishes About Faces as the style leader in the greater Baltimore area.
Miguel Christian Salon & Day Spa
Jackson, Ohio
Style Strategy: At Miguel Christian, employees are trained in both customer service and in focusing on their individual appearance. The training includes off-site training at least three times per year. The salon also maintains a library of DVDs and magazines to ensure access to the most current trends.
Staff members are able to communicate their style expertise through local service organizations where they give free makeovers and style advice to local women reentering the job market.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
