Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
In addition to bringing management cohesion across two locations, Elyse Rogers is stylists' biggest cheerleader at The Headroom.
Credit: The Headroom
SALON TODAY's Meet the Manager series celebrates the managers, team leads, and directors in the industry who work to maintain the vision and goals of salons, spas, and barbershops. In today's profile, we meet Elyse Rogers, general manager at The Headroom in Grand Prairie, Alberta. Owner Danielle Cherewyk credits Rogers with motivating the team, making them feel heard and bringing a sense of cohesion to the company's two locations.
The manager: Elyse Rogers, General Manager
Ad Loading...
Nominated by: Danielle Cherewyk, owner of The Headroom in Grande Prairie, Alberta
Date of Hire: 2015
SALON TODAY: What is Roger’s specific experience that made you believe she’d be a good fit for your business?
Cherewyk: “Elyse came to us from the East Coast of Canada, and we knew even before she arrived that she would be an incredibly valuable member of our team. Not only was she already a Redken artist, but she also came from a salon that used the same level system we do. It was a no-brainer!”
ST: What personality characteristics does Rogers possess that make her a good manager?
Ad Loading...
Cherewyk: “Elyse is a calm, uplifting presence and has the ability to ensure people feel heard even in stressful situations. Her keep-the-peace ability has been instrumental in our company, and she somehow also is still a ‘fun one,’ and our stylists' biggest cheerleader through it all!"
ST: What are the three most important tasks she takes one at the salon?
Cherewyk: “Elyse manages the managers, ensuring a cohesive voice at both salons. She leads by example, maintaining a high-end clientele and providing The Headroom Experience. And, she follows through with executive plans, encouraging innovation from the team.”
ST: How is Rogers compensated?
Cherewyk: “She receives an annual salary, plus bonuses and profit sharing. She also receives commission and tips on her services and retail sales. She also receives travel credit for coaching-related trips.”
Ad Loading...
ST: How many hours a week does Rogers perform services?
Cherewyk: “20+”
ST: How is she held accountable for the business’ performance?
Cherewyk: “Profit sharing is a way our executive team stays motivated for sure, but Elyse also reports to not only the owner but also her Performance Pack at the High Performance Salon Academy.”
ST: How often do you meet with this manager, and what do you go over?
Ad Loading...
Cherewyk: “Monthly for individual PDMs, bi-weekly for group Manager Meetings, bi-weekly for Partner meetings.
ST: What type of continuing education do you offer Rogers?
Cherewyk: “Each year, she goes to three HPSA education conferences and mentorship trainings. She also takes the lead in bringing education into the salon.”
ST: How has Rogers helped you both personally and professionally?
Cherewyk: “Elyse's role here at The Headroom goes far beyond her time in the salons. She is an honorable woman who holds me to a high standard, and encourages me to reach higher with grace—not always an easy feat! Elyse's steady presence in my life (and the salon's) has been instrumental in making the company into what it is today, and what it will be in the years to come!”
Ad Loading...
If you have a manager you'd like to nominate for this series, learn more here.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan.
The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry.
Here’s to your summer season working as hard as you do!
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
Your chairs aren't empty because talent doesn't exist. The hiring playbook most salons use was built for a different industry — and it's costing you $1,300 a week per empty chair. This report shows you what high-growth salons do instead.