
The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.


In addition to bringing management cohesion across two locations, Elyse Rogers is stylists' biggest cheerleader at The Headroom.
Credit: The Headroom
SALON TODAY's Meet the Manager series celebrates the managers, team leads, and directors in the industry who work to maintain the vision and goals of salons, spas, and barbershops. In today's profile, we meet Elyse Rogers, general manager at The Headroom in Grand Prairie, Alberta. Owner Danielle Cherewyk credits Rogers with motivating the team, making them feel heard and bringing a sense of cohesion to the company's two locations.
The manager: Elyse Rogers, General Manager
Nominated by: Danielle Cherewyk, owner of The Headroom in Grande Prairie, Alberta
Date of Hire: 2015
SALON TODAY: What is Roger’s specific experience that made you believe she’d be a good fit for your business?
Cherewyk: “Elyse came to us from the East Coast of Canada, and we knew even before she arrived that she would be an incredibly valuable member of our team. Not only was she already a Redken artist, but she also came from a salon that used the same level system we do. It was a no-brainer!”
ST: What personality characteristics does Rogers possess that make her a good manager?
Cherewyk: “Elyse is a calm, uplifting presence and has the ability to ensure people feel heard even in stressful situations. Her keep-the-peace ability has been instrumental in our company, and she somehow also is still a ‘fun one,’ and our stylists' biggest cheerleader through it all!"
ST: What are the three most important tasks she takes one at the salon?
Cherewyk: “Elyse manages the managers, ensuring a cohesive voice at both salons. She leads by example, maintaining a high-end clientele and providing The Headroom Experience. And, she follows through with executive plans, encouraging innovation from the team.”
ST: How is Rogers compensated?
Cherewyk: “She receives an annual salary, plus bonuses and profit sharing. She also receives commission and tips on her services and retail sales. She also receives travel credit for coaching-related trips.”
ST: How many hours a week does Rogers perform services?
Cherewyk: “20+”
ST: How is she held accountable for the business’ performance?
Cherewyk: “Profit sharing is a way our executive team stays motivated for sure, but Elyse also reports to not only the owner but also her Performance Pack at the High Performance Salon Academy.”
ST: How often do you meet with this manager, and what do you go over?
Cherewyk: “Monthly for individual PDMs, bi-weekly for group Manager Meetings, bi-weekly for Partner meetings.
ST: What type of continuing education do you offer Rogers?
Cherewyk: “Each year, she goes to three HPSA education conferences and mentorship trainings. She also takes the lead in bringing education into the salon.”
ST: How has Rogers helped you both personally and professionally?
Cherewyk: “Elyse's role here at The Headroom goes far beyond her time in the salons. She is an honorable woman who holds me to a high standard, and encourages me to reach higher with grace—not always an easy feat! Elyse's steady presence in my life (and the salon's) has been instrumental in making the company into what it is today, and what it will be in the years to come!”
If you have a manager you'd like to nominate for this series, learn more here.

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