Through this new series profiling salons and their recovery efforts, we find owners Bruce and Teresa McGaha organizing new retail and referral programs, rethinking holiday plans and designing fun, yet safe, social events to keep spirits high.
Many salons have struggled to survive through COVID-19 closures. As they reopen under new guidelines, salon owners and staff are finding smart ways to adapt and grow their business through access to valuable offers on products and services.
Opening PlatinumBlack in November 2019, Michael Haase was still building his team when COVID-19 caused a six-month shutdown and three-fourths of his team left. Find out how this resilient owner is focused on rebuilding his Los Angeles business.
Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”
In this informative blog, SASSI's Kathy Lopez walks you through a risk management plan for reopening and operating your salon during the ongoing pandemic, including safety and sanitation practices, insurance needs, and hold harmless waivers.
Ursula Stephen makes a living styling famous celebrities for music videos, magazine shoost and the red carpet, and she also runs a salon in New York. In an exclusive video with SALON TODAY, she gives us a look into her fascinating career.
Getting employees to appreciate the importance of THE FUTURE with a 401K plan is the goal of Arik Efros, co-owner of the Eva Scrivo Salon. Efros outlines the importance of this perk and explains why many of the people in their NYC salon have already a nice bundle waiting for them upon retirement.
As your salon reopens, you have to consider social distancing in every aspect of your service, including how your restroom is used. A new tool helps your staff members and clients know when the restroom is available.