According to the most recent research from Kline PRO USA, gift card sales soared during the mandatory salon shutdown period, as clients offered hope and a lifeline to their favorite beauty professionals.
As part of our Profiles in Courage series with Intercoiffure, we check in with Mary and Scott Randolph, owners of three Randolph's salons. They are standing strong after the mandatory shutdown stage, and recruiting again to fuel their future growth.
What does this mean to salons and spas that have already struggled through at least one COVID-19 reopening phase? Stay proactive! It’s smart business to refresh and refine what is now the beauty essential, sanitation.
Through this new series profiling salons and their recovery efforts, we find owners Bruce and Teresa McGaha organizing new retail and referral programs, rethinking holiday plans and designing fun, yet safe, social events to keep spirits high.
Many salons have struggled to survive through COVID-19 closures. As they reopen under new guidelines, salon owners and staff are finding smart ways to adapt and grow their business through access to valuable offers on products and services.
Opening PlatinumBlack in November 2019, Michael Haase was still building his team when COVID-19 caused a six-month shutdown and three-fourths of his team left. Find out how this resilient owner is focused on rebuilding his Los Angeles business.
Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”