In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.
Even as we say goodbye to this crazy year, there are emerging questions about 2021. How long should we keep anticipating this change in service? Harry D. Wood, IV, Founder of Six Figure Hairdresser, offers his take on the new normal.
In these emotionally heavy times, you want your team to feel like they’re thriving – not just surviving. Empowering You Consulting’s Amy Carter tackles the question of how to keep spirits high in your salon.
In this turbulent year when the flow of business is so abnormal, it can be challenging to tell if your salon is making money. Beauty 360's Allyson King walks you through the process of determining if you are staying above water and offers some suggestions for controlling your costs.
From establishing a pop-up salon to building an e-commerce presence, Blu A Color Salon in Missouri is striving to create a successful holiday season that makes up for losses due to the 2020 shutdown. See how their team members are beating 2019 numbers month after month, despite the fact they currently are saddled with a 25% capacity restriction.