Tap Your Team for Revenue-Generating Ideas
Looking for great ideas for generating revenues and cutting costs at your salon? Why not take it the frontline? When Laura Ortmann directed each department at her Ginger Bay Salon and Spa in St. Louis to come up with one goal for increasing revenue one for decreasing expenses she didn't know what to expect. But looking back, she couldn't be more pleased with the results.
Service Spotlight: Halotherapy
Covered with fine, pure Himalayan pink crystal salt, specially imported for the facility, Salt Cave provides a dry, sterile place for visitors to relax. The large amount of dry rock salt creates a special microclimate identical to underground salt caves popular in Europe. Patients relax on comfortable chairs during the sessions, soothed by calming music and absorbing the energy and healing benefits of a salt-infused aerosol provided by a salt generator.
Skincare Retail Sales
Skincare retail sales can really boost your bottom line, but it’s area where many salons struggle—even those who excel at retail on the salon side. For this Owner’s Forum, I was prompted by a question I received by Don Weisse, who works in national salon development for Aveda. I decided to dig a little deeper into how consumers buy skincare products and exactly what can trigger a purchase. --Karie
New spa treatment: Arctic Ice Room
A cool 55-degree room with a heated floor and benches. Guests relax in this mini winter wonderland as snowflakes cascade down from the domed ceiling. Tiny fiber optic lights illuminate the walls and a shaved ice fountain provides crushed chips to cool and exfoliate the skin. Not only does the room provide a unique and memorable spa experience, it provides an escape from reality—created to invigorate the senses.
How salons create service menus
From conception to completion, each spa has a different way of designing service menus. SALON TODAY invited four salons to share their development process.
Salon & Spa Services: Hair, Experiential, Self-Serve
A cross-country look at the spa services that make menus sing.
How to Create Signature Spa Services
A couple of designing women demonstrate how to create customized services that will make your spa a standout.
What's hot in salon services?
Leverage these trends that define the 2010 marketplace to get the most from your service menu and to shape recommendations for your clientele.
Adding waxing to your salon
Mini-Pro Kits from American International Industries’ (AII) GiGi Honee Wax, the number one wax in the world, make it easy for hair stylists to maximize their facial waxing add-on business.
Adding demi-permanent hair color
Ammonia-free Deepshine Demi incorporates Rusk’s Advanced Marine Therapy formulation to infuse shine, guard against yellowing or brassiness and provide long-lasting, tone-on-tone creme color that fades out gradually. Special ingredients like cera alba (beeswax) condition and nourish the hair.
Offer salon products for smooth hair
SeaExtend Silkening oil is a styling treatment formulated with sea botanicals, ultra-light argan oil and sweet almond oil. The crystal-clear formula contains no artificial dyes that can leave hair with a yellowish tint, and helps extend the life of hair color.
Increase profits with hi-lift blonding
Copchi HiBlondes, which processes in 20 to 40 minutes, comes in eight shades in the 11 series, which lifts up to four levels, and five shades in the 12 series, which lifts up to five levels.
Keep clients' hair color with K-Pak
K-PAK strengthens hair from the inside out. Appropriate for every client and formulated with Joico’s exclusive Quadramine Complex, the K-PAK Hair Repair System dramatically enhances the beauty and integrity of the hair. The four-step process takes 17 minutes.
Hair color boost for salon clients
Versatile, quick-acting formula opens a new add-on category appropriate for a variety of hair color clients.
Intuitive Energy Healers
The client, sits face-to-face where the Intuitive Energy Healer taps into the client’s energy and chakras, reads it and brings forth information that can help the client gain clarity and perspective. The Intuitive Energy Healer may use tools such as guidance cards to get enhanced detail on any given situation. Clients are encouraged to ask questions and take notes so they may begin to see how the information plays out in their life after the session.
Green from Ground Up
Splish Salon in Confier, Colorado, uses American clay on the walls instead of plaster. This clay emits negative ions that create good feelings in people.Download the Splish Salon Eco-Report (PDF)Splish Salon, in Conifer, Colorado, ...
Upselling will increase salon profits
Upselling has gone mainstream and you too can easily learn this simple business technique. McDonald's made upselling an everyday occurrence in the 1970s by asking every customer, "Would you like fries with that?" Starbuck's will upgrade your 'tall' soy latte to a 'grande' for only a small price increase. You may be going solo to the movies and have no intention of eating a large popcorn all by yourself, yet it seems only logical to say yes when offered an upgrade!
by Stacey Soble