Salon Management
How To Earn More Money in Less Time by Incorporating Hair Extensions into Any Service
Ask any hairstylist if they are interested in making more money—while also giving clients the healthy hair of their dreams—and you’d have a resounding “yes.” But ask if they have an existing hair extension clientele and, unfortunately, you’d have more pros saying “no”.
Sponsored by Great Lengths
Profiles in Courage: Salvatore Minardi Eases the Fears of Clients and Team Members
An open door and an open heart help Salvatore Minardi and his team weather a four-month shutdown and tackle continuing fears about reopening amid a pandemic.
by Stacey Soble
How to Communicate When an Employee or Guest Tests Positive for COVID-19
In SALON TODAY's Burning Questions series, Summit Salon's Heather Bagby offers advice to owners and managers regarding what actions to take when a guest or employee tests positive for COVID-19.
Clean Beauty: Custom Disinfection Protocols Keep Clients Coming Back to the Salon
What does this mean to salons and spas that have already struggled through at least one COVID-19 reopening phase? Stay proactive! It’s smart business to refresh and refine what is now the beauty essential, sanitation.
Sponsored by Virox Technologies
Profiles In Courage: A Focus on Fun at Mouton's Salon Keeps Team Morale High
Through this new series profiling salons and their recovery efforts, we find owners Bruce and Teresa McGaha organizing new retail and referral programs, rethinking holiday plans and designing fun, yet safe, social events to keep spirits high.
by Stacey Soble
Reopening Made Easier: These Special Offers Help Salons Get Back to Business
Many salons have struggled to survive through COVID-19 closures. As they reopen under new guidelines, salon owners and staff are finding smart ways to adapt and grow their business through access to valuable offers on products and services.
Sponsored by American Express
Profiles in Courage: Focused on Rebuilding After a Challenging Loss
Opening PlatinumBlack in November 2019, Michael Haase was still building his team when COVID-19 caused a six-month shutdown and three-fourths of his team left. Find out how this resilient owner is focused on rebuilding his Los Angeles business.
by Stacey Soble
8 Steps to Ensure Clients Choose Your Salon Over the Competition
Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?
Sponsored by Eufora
A Salon Owner's Investigation into Sanitizing Systems Leads to a New Retail Opportunity
As Alan Snetman tested salon sanitation systems after COVID-19 caused mandatory shutdowns, he discovered a new retailing opportunity.
by Stacey Soble
Holiday Shopping Will Be Earlier Than Ever So Start Offering Holiday Sales in Your Salon NOW
We all need something to look forward to and to help us feel better during the weirdest year ever.
A New Business Model for A New Normal
In his latest provocative blog, Eurisko's Leon Alexander proposes a new business model for the salon industry that is a hybrid between a commission-based salon and salon suites.
Small Business Owner Pens Book to Help Other Owner through Turbulent Times
With the "Principles of Business," an experienced businessman and former mayor helps fellow small business owners with words of wisdom.
by Stacey Soble
How These Salons Build Trust, Attract Clients Despite COVID-19 Realities
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”
Sponsored by Zenoti
Memberships and Client Loyalty Helped One Grooming Franchise Stay Strong During the Pandemic
The flexibility of its monthly memberships and the generous support of its clients helped keep the Hammer & Nails franchise strong during the pandemic, even through the shutdown.
by Stacey Soble
Reopening Risks: A Risk Management Perspective on Operating During COVID-19
In this informative blog, SASSI's Kathy Lopez walks you through a risk management plan for reopening and operating your salon during the ongoing pandemic, including safety and sanitation practices, insurance needs, and hold harmless waivers.
Behind the Curtain with a Freelance Celebrity Stylist
Ursula Stephen makes a living styling famous celebrities for music videos, magazine shoost and the red carpet, and she also runs a salon in New York. In an exclusive video with SALON TODAY, she gives us a look into her fascinating career.
by Stacey Soble
Why You Should Pay It Forward and Be Someone's Beauty Mentor
The real value of mentoring is sharing you’ve been there, you know how it feels, and you made it, —so, go for it.