Salon Management

How to Keep Morale High & Cultivate a Committed Salon

In these emotionally heavy times, you want your team to feel like they’re thriving – not just surviving. Empowering You Consulting’s Amy Carter tackles the question of how to keep spirits high in your salon.

Authentic Messaging Wins With Clients – Both Current & Potential

As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.

5 Strategies for Recruiting in Good Times & Bad

As part of our Burning Questions series, Neil Ducoff of Strategies provides staff recruitment and retention solutions that work in pandemic times and beyond.

How to Determine if Your Salon is Making Money

In this turbulent year when the flow of business is so abnormal, it can be challenging to tell if your salon is making money. Beauty 360's Allyson King walks you through the process of determining if you are staying above water and offers some suggestions for controlling your costs.

8 Creative Ways One Salon is Streamlining the Season to Finish 2020 Strong

From establishing a pop-up salon to building an e-commerce presence, Blu A Color Salon in Missouri is striving to create a successful holiday season that makes up for losses due to the 2020 shutdown. See how their team members are beating 2019 numbers month after month, despite the fact they currently are saddled with a 25% capacity restriction.

Sponsored by Phorest Salon Software 2021

Preserving Profitability When Staff Members Leave

As part of our Burning Questions series, Eurisko's Dr. Leon Alexander tackles the sensitive issue of staff not returning or leaving for rental, and how to keep these vagrancies from impacting a salon's profitability.

How COVID-Related Programs Impact Your Tax Liability

How do COVID programs impact your tax liability? Should you convert your employment-based salon to rental? Have salons started submitting Paycheck Protection Plan loan applications for forgiveness? Kopsa Otte's April McDaniel tackles these burning questions.

The Secret to Retaining Guests After Parting Ways with a Stylist

When stylists leave a salon, it can be devastating to the bottom line if they take their clients with them. Blogger Samantha Georgson explores a technology tool that can help you guide those lost guests to new service providers on your team and retain their business.

How Governmental Tweets Impact Your Business

A fascinating new study shows when a governor tweets about the pandemic, it can have a significant impact on the revenue the state's salons bring in. Check it out!

Profiles of Courage: The Power of Relationships

Reflecting on 2020, Chad Cantu is thankful for the connections he's made with other salon owners through Intercoiffure, which allowed him a sounding board in a year of uncertainty.

Back in Business with COVID-Clean by Vagaro

As salons reopened this spring and summer with new safety protocols in place, owners were eager to share their Covid-19 precautions and protocols with existing and potential new clients.

Sponsored by Vagaro

Adapting the Salon and Spa to the New Reality

In addition to PPE and social distancing barriers, salon and spa owners are recreating the salon and spa experience to the needs of today's clients. In a one-on-one with Justin DePasquale of DePasquale the Spa, we take a look at how one spa and salon is adapting.

Creating Community in a Commissioned-Based Salon

Owner Rachelle Yarnell offers three key factors in building community on a salon team.

How to Ramp Up Your Holiday Sales and Make Up for 2020 Losses

At the first Friday Forum for the Data-Driven Salon Experience, Eufora's John Cutrone shared a wealth of data regarding holiday sales. It was so popular, we asked him to write a blog on the topic. Read up and ramp up your holiday sales, putting that 13th month of sales to good use.

5 Ways to Remind Your Team to Wear their Masks

As part of SALON TODAY's Q&A series for the November/December issue, Jason Everett offers 5 tips for encouraging team members to wear their masks.

Gift Card Sales Help Salons Stay Afloat

According to the most recent research from Kline PRO USA, gift card sales soared during the mandatory salon shutdown period, as clients offered hope and a lifeline to their favorite beauty professionals.

Profiles in Courage: Poised to Grow Again

As part of our Profiles in Courage series with Intercoiffure, we check in with Mary and Scott Randolph, owners of three Randolph's salons. They are standing strong after the mandatory shutdown stage, and recruiting again to fuel their future growth.