Salon Management
Geno Levi Spirit and Style Salon, Bethel Park, PA
Geno Levi Spirit and Style Salon, Bethel Park, Pennsylvania
It Takes Two: Medusa Salon, NY
It Takes Two: Medusa Salon, NY
The Gold Standard: De Berardinis Salon, NY
Glinty details in this NYC salon evoke a sense of old Hollywood.
What Have You Done to Give Your Salon a Signature Style?
What Have You Done to Give Your Salon a Signature Style?
How Can I Start My Own Make-Up Line?
How Can I Start My Own Make-Up Line?
Marketing Without Blowing the Budget
Debbi K. Kickham, co-author of Off the Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget.
Pruning the Salon Gossip Grapevine
The highly interactive environment of salons and day spas make them particularly susceptible to gossip and the telling of half-truths.
Reaching Out To Cosmetology Students
Salons all over the country are building relationships with cosmetology students and schools to get the best new talent in their salons. Here are five salons that are reaching out and being proactive in the recruitment process.
Maximum Exposure
The photos have been snapped, edited, ooh-ed and ahh-ed over. Now what? Knowing how to market the images from your photo shoot is just as important as what the lens captures.
Camera Ready
Producing your own photo shoot to showcase your work can be daunting at first, but with the right prep work, the results can provide just the exposure you’re looking for.
Salon Software Goes Beyond
Salon software goes beyond inventory control to help you ring in consistently strong retail sales—from decoding marketing strategies to motivating your staff to sell.
Salon Today 360: Event Summary
From employee recognition to decoding Gen Y, big business topics were abuzz at Salon Today’s 360° event.
White Haute: The Kimble Hair Studio
Red-carpet regulars clamor to this newly renovated salon for its high-tech tools, zen-like aura and haute—yet healthy—styles.
How Have You Used Technology to Build Your Business?
How Have You Used Technology to Build Your Business?
The Wonderful, Wacky World of Making Decisions
Reality check: Your business doesn’t care what your decision-making style is.
Niche Marketing
Here are some tips to build your business with teens, moms-to-be, mature clients and men—just some of the niche markets that your salon can attract and retain.
Bank on Beauty Blogging
Blogging can be a brilliant way to generate online buzz for your salon. But sporadic entries and blasé content can crash your efforts. Here, leading salon owners share the critical DOs and DON’Ts of blogging.
by Stacey Soble