MENU
SEARCHHow Have You Used Technology to Build Your Business?
"Our salon software allows me to see which clients haven't been in for a while, so I can send them a reminder. With all their information on file, I also send thank yous and holiday newsletters. I track their birthdays and give them a discount in their birthday month."
Crescent Lomonaco
Salon Monaco
Carpinteria, California
"We focus on sending our clients to our website, which we update every two weeks with a new coupon, promotion or event. We also encourage our clients to use our Aveda shopping site to send gifts to their friends and family."
Cindy Zahn Pierpaoli
For Appearances Sake
River Forest, Illinois
"We send e-mail promotions. In addition, we use Facebook for finding models for our educational classes and recruiting staff."
Angela Guido
Daryl Christopher Wellness Salon and Day Spa
Boston, Wayland and Waltham, Massachusetts
"We have web-only specials and coupons. Also, with every confirmation e-mail we send clients, we include a list of opportunities that are available around the same time as their next appointment."
Jeffrey Kilcoyne
Jeffrey Robert Salon & Spa
Worcester, Massachusetts
"Our website has allowed us to contact new guests in our area. We have a great site-our designers are always thinking of fresh new ways to entice guests."
Noelyne Langston
Noelyne Ltd.
Fayetteville, North Carolina
"We keep track of client spending, along with client referrals, and keep in touch with clients on a regular basis, whether it be for their birthday, or salon contests and promotions."
Sherri Mcgloin
Ferricchia Hair Salon
Portland, Maine
"By relying more on computers, I've cut promotional costs with e-marketing."
Michelle Smith
Rejuve Salon Spa
Raleigh, North Carolina
"We use the reports generated by our software to coach our staff to higher levels."
Don Thorpe
City Looks Salon
Bismarck, North Dakota
"I monitor retail sales to help determine my stock levels for on-hand quantities. When an item goes on sale from my distributor, I can see how many I sell, and stock up accordingly.
Sylvia Ali
The Finish Line
Bridgewater, Nebraska
"We send out two e-mails per week to our client database: one on Monday to promote services and help fill in any gaps for the week and another one every Thursday to promote products. We also use Notify All text messaging service to inform our clients of any immediate specials. These specials are valid only for the day and are usually discounted services to fill in gaps when we experience a slower day in the salon or several last-minute cancellations."
Sally Zarlinga
Lucia…The Salon
Lyndhurst, Ohio
"With every confirmation e-mail we send clients, we include a list of opportunities that are available around the same time as their next appointment."
Jeffrey Kilcoyne
Jeffrey Robert Salon & Spa
Worcester, Massachusetts
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
