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"Our salon software allows me to see which clients haven't been in for a while, so I can send them a reminder. With all their information on file, I also send thank yous and holiday newsletters. I track their birthdays and give them a discount in their birthday month."
Crescent Lomonaco
Salon Monaco
Carpinteria, California
"We focus on sending our clients to our website, which we update every two weeks with a new coupon, promotion or event. We also encourage our clients to use our Aveda shopping site to send gifts to their friends and family."
Cindy Zahn Pierpaoli
For Appearances Sake
River Forest, Illinois
"We send e-mail promotions. In addition, we use Facebook for finding models for our educational classes and recruiting staff."
Angela Guido
Daryl Christopher Wellness Salon and Day Spa
Boston, Wayland and Waltham, Massachusetts
"We have web-only specials and coupons. Also, with every confirmation e-mail we send clients, we include a list of opportunities that are available around the same time as their next appointment."
Jeffrey Kilcoyne
Jeffrey Robert Salon & Spa
Worcester, Massachusetts
"Our website has allowed us to contact new guests in our area. We have a great site-our designers are always thinking of fresh new ways to entice guests."
Noelyne Langston
Noelyne Ltd.
Fayetteville, North Carolina
"We keep track of client spending, along with client referrals, and keep in touch with clients on a regular basis, whether it be for their birthday, or salon contests and promotions."
Sherri Mcgloin
Ferricchia Hair Salon
Portland, Maine
"By relying more on computers, I've cut promotional costs with e-marketing."
Michelle Smith
Rejuve Salon Spa
Raleigh, North Carolina
"We use the reports generated by our software to coach our staff to higher levels."
Don Thorpe
City Looks Salon
Bismarck, North Dakota
"I monitor retail sales to help determine my stock levels for on-hand quantities. When an item goes on sale from my distributor, I can see how many I sell, and stock up accordingly.
Sylvia Ali
The Finish Line
Bridgewater, Nebraska
"We send out two e-mails per week to our client database: one on Monday to promote services and help fill in any gaps for the week and another one every Thursday to promote products. We also use Notify All text messaging service to inform our clients of any immediate specials. These specials are valid only for the day and are usually discounted services to fill in gaps when we experience a slower day in the salon or several last-minute cancellations."
Sally Zarlinga
Lucia…The Salon
Lyndhurst, Ohio
"With every confirmation e-mail we send clients, we include a list of opportunities that are available around the same time as their next appointment."
Jeffrey Kilcoyne
Jeffrey Robert Salon & Spa
Worcester, Massachusetts
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
