A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
How Have You Used Technology to Build Your Business?
How Have You Used Technology to Build Your Business?
by Web Editor
July 10, 20113 min to read
"Our salon software allows me to see which clients haven't been in for a while, so I can send them a reminder. With all their information on file, I also send thank yous and holiday newsletters. I track their birthdays and give them a discount in their birthday month."
Crescent Lomonaco
Salon Monaco
Carpinteria, California
"We focus on sending our clients to our website, which we update every two weeks with a new coupon, promotion or event. We also encourage our clients to use our Aveda shopping site to send gifts to their friends and family."
Cindy Zahn Pierpaoli
For Appearances Sake
River Forest, Illinois
"We send e-mail promotions. In addition, we use Facebook for finding models for our educational classes and recruiting staff."
Angela Guido
Daryl Christopher Wellness Salon and Day Spa
Boston, Wayland and Waltham, Massachusetts
"We have web-only specials and coupons. Also, with every confirmation e-mail we send clients, we include a list of opportunities that are available around the same time as their next appointment."
Jeffrey Kilcoyne
Jeffrey Robert Salon & Spa
Worcester, Massachusetts
"Our website has allowed us to contact new guests in our area. We have a great site-our designers are always thinking of fresh new ways to entice guests."
Noelyne Langston
Noelyne Ltd.
Fayetteville, North Carolina
"We keep track of client spending, along with client referrals, and keep in touch with clients on a regular basis, whether it be for their birthday, or salon contests and promotions."
Sherri Mcgloin
Ferricchia Hair Salon
Portland, Maine
"By relying more on computers, I've cut promotional costs with e-marketing."
Michelle Smith
Rejuve Salon Spa
Raleigh, North Carolina
"We use the reports generated by our software to coach our staff to higher levels."
Don Thorpe
City Looks Salon
Bismarck, North Dakota
"I monitor retail sales to help determine my stock levels for on-hand quantities. When an item goes on sale from my distributor, I can see how many I sell, and stock up accordingly.
Sylvia Ali
The Finish Line
Bridgewater, Nebraska
"We send out two e-mails per week to our client database: one on Monday to promote services and help fill in any gaps for the week and another one every Thursday to promote products. We also use Notify All text messaging service to inform our clients of any immediate specials. These specials are valid only for the day and are usually discounted services to fill in gaps when we experience a slower day in the salon or several last-minute cancellations."
Sally Zarlinga
Lucia…The Salon
Lyndhurst, Ohio
"With every confirmation e-mail we send clients, we include a list of opportunities that are available around the same time as their next appointment."
Jeffrey Kilcoyne
Jeffrey Robert Salon & Spa
Worcester, Massachusetts
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