MENU
SEARCHWhat Have You Done to Give Your Salon a Signature Style?
"We recently remodeled our salon to reflect a younger, hipper style. We also revamped our website and service menus to coincide with the decor. Our next endeavor is to rethink our business card design to reflect this same brand."
Tamara Hendon
The Salon & Spa at Mystic Hair
Tampa, Florida
"Our salon is very involved in fashion shows. Currently, we are having a "40s Fit and Fab" pageant-complete with a celebrity emcee and judges! This event is very exciting for everyone involved and it's a great way to promote the salon."
Debi Beelow
NV Salon
Greenville, South Carolina
"We are located in a college town, so we use college-age students in our photo shoots and fashion show benefits."
Mary Park-Smith
Scissors
Gainesville, Florida
"We carry flavored coffees and, as simple as that sounds, the expectation that they will be there waiting for our guests has almost become part of our brand. We even have guests who will drop by between visits just to have a cup of coffee! Building our coffee bar has created a coffee house comfort that our guests love. It has become so popular we may start selling it by the pound!
Sally Zarlinga
Lucia's...the salon
Lyndhurst, Ohio
"We make little changes to the salon decor often. The clients love to walk in and see something new, and it ensures the salon always looks updated and clean."
Crescent LoMonaco
Salon Monaco
Carpinteria, California
"We revamp our salon attire, music and website on a quarterly basis. Since fashion is the forefront of our business, everyone is pleased that we discuss these subjects regularly at team meetings. It's part of the creative process of the salon team."
Noelyne Langston
Noelyne Ltd.
Fayetteville, North Carolina
"We use as much technology as possible through our e-mail confirmation system, WiFi access, mounted plasma TV and high-tech kitchen with a variety of beverages and food. We host events with friends who are in different businesses-trunk shows for shoes and clothes before they hit the stores, Botox and educational events from plastic surgeons. We also sponsor local art shows and band events."
Suzie Bond
Perfect 5th
Mooresville, North Carolina
"Our hair and make-up is always photo-ready and we only dress in the latest fashions. We are in the beauty industry, so we make it a point to be picture perfect everyday on our website, our plasma TVs and in professional shoots. We keep our decor fresh with beautiful floral arrangements, a modern color palette, sleek vases and seating arrangements. Our music reflects the vibe we have-professional, contemporary and, of course, relaxing."
April Lyn Graffeo
Indra Salon and Spa
Andover, Massachusetts
"I have given my salon its signature style by designing and decorating it with a modern/industrial/mid-century vibe, while still maintaining a comfortable and inviting atmosphere."
Erica Jo Wilson
EJ-588 Hair Studio
Sonoma, California
"When I decorated my salon, I chose a theme and made sure that everything flowed from that theme. I also use the salon as an art gallery where we feature a local artist and change the art every eight weeks."
Shari Fritz
SaHaira
Oakland, California
"Our signature style is eclectic. We have lots of custom pieces and unique features-we're anything but cookie cutter. We do not look like the salon next door. Our music is soft alternative, never boring or blaring."
Sam Johnston
ABQ Hair Studio
Albuquerque, New Mexico
"I use the salon as an art gallery where we feature a local artist and change the art every eight weeks."
Shari Fritz
SaHaira
Oakland, California
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
