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SEARCHWhat Have You Done to Give Your Salon a Signature Style?
"We recently remodeled our salon to reflect a younger, hipper style. We also revamped our website and service menus to coincide with the decor. Our next endeavor is to rethink our business card design to reflect this same brand."
Tamara Hendon
The Salon & Spa at Mystic Hair
Tampa, Florida
"Our salon is very involved in fashion shows. Currently, we are having a "40s Fit and Fab" pageant-complete with a celebrity emcee and judges! This event is very exciting for everyone involved and it's a great way to promote the salon."
Debi Beelow
NV Salon
Greenville, South Carolina
"We are located in a college town, so we use college-age students in our photo shoots and fashion show benefits."
Mary Park-Smith
Scissors
Gainesville, Florida
"We carry flavored coffees and, as simple as that sounds, the expectation that they will be there waiting for our guests has almost become part of our brand. We even have guests who will drop by between visits just to have a cup of coffee! Building our coffee bar has created a coffee house comfort that our guests love. It has become so popular we may start selling it by the pound!
Sally Zarlinga
Lucia's...the salon
Lyndhurst, Ohio
"We make little changes to the salon decor often. The clients love to walk in and see something new, and it ensures the salon always looks updated and clean."
Crescent LoMonaco
Salon Monaco
Carpinteria, California
"We revamp our salon attire, music and website on a quarterly basis. Since fashion is the forefront of our business, everyone is pleased that we discuss these subjects regularly at team meetings. It's part of the creative process of the salon team."
Noelyne Langston
Noelyne Ltd.
Fayetteville, North Carolina
"We use as much technology as possible through our e-mail confirmation system, WiFi access, mounted plasma TV and high-tech kitchen with a variety of beverages and food. We host events with friends who are in different businesses-trunk shows for shoes and clothes before they hit the stores, Botox and educational events from plastic surgeons. We also sponsor local art shows and band events."
Suzie Bond
Perfect 5th
Mooresville, North Carolina
"Our hair and make-up is always photo-ready and we only dress in the latest fashions. We are in the beauty industry, so we make it a point to be picture perfect everyday on our website, our plasma TVs and in professional shoots. We keep our decor fresh with beautiful floral arrangements, a modern color palette, sleek vases and seating arrangements. Our music reflects the vibe we have-professional, contemporary and, of course, relaxing."
April Lyn Graffeo
Indra Salon and Spa
Andover, Massachusetts
"I have given my salon its signature style by designing and decorating it with a modern/industrial/mid-century vibe, while still maintaining a comfortable and inviting atmosphere."
Erica Jo Wilson
EJ-588 Hair Studio
Sonoma, California
"When I decorated my salon, I chose a theme and made sure that everything flowed from that theme. I also use the salon as an art gallery where we feature a local artist and change the art every eight weeks."
Shari Fritz
SaHaira
Oakland, California
"Our signature style is eclectic. We have lots of custom pieces and unique features-we're anything but cookie cutter. We do not look like the salon next door. Our music is soft alternative, never boring or blaring."
Sam Johnston
ABQ Hair Studio
Albuquerque, New Mexico
"I use the salon as an art gallery where we feature a local artist and change the art every eight weeks."
Shari Fritz
SaHaira
Oakland, California
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
